Video cloud service provider Brightcove has launched a live video platform designed to empower media organisations to deliver and monetise broadcast-like experiences for live events and 24/7 channels while diminishing the cost and complexity of live streaming.

Brightcove Live is an API-driven platform that augments scalable live streaming with server-side ad insertion, cloud DVR, content encryption, on-the-fly clipping, and VOD asset creation, and also integrates seamlessly with Video Cloud.

Anil Jain, executive vice president and general manager of media at Brightcove, said the new platform directly addresses problems facing publishers and broadcasters today – “how to deliver and monetise live events and linear channels using simple but flexible tools, without breaking the bank”.

“We continue to invest heavily in innovation, and Brightcove Live is the type of advancement that provides our customers with the performance and efficiency they need in a highly competitive marketplace,” he said.

The platform has already been successfully deployed for major global sporting events and simulcast linear TV channels.

Seven West Media used Brightcove Live while it was still in beta for the purpose of workflow improvement using the live-to-VOD feature during the Australian Open, which enabled the broadcaster to stream action from 16 different courts within an hour of each match’s completion and publish more than 400 clips.