Independent Melbourne brand research agency BrandHook has opened offices in London and Sydney

The London office officially opened late in 2014 with managing partner Paul Dixon relocating to the UK to oversee the expansion and lead BrandHook’s growing number of European clients.

Adam Sinclair has been appointed to head the BrandHook Sydney office, opening this month. Sinclair is an accomplished brand researcher with 25 years of quantitative experience. Commencing his career in the UK, Sinclair rose through the ranks of big agencies until relocating to Melbourne as the head of quant for Blue Moon/Gfk. BrandHook Sydney kicks off with the Best & Less account which for the past three years has been managed from Melbourne.

Speaking about the expansion, Pip Stocks, CEO and founder of BrandHook Australia (pictured) said, “With the success of our Melbourne office and with the signing of multiple global client accounts, expansion to London and Sydney makes sense. Offering clients brand clarity through a combination of insight and strategy has put us into a unique position in the market. On top of that we are pushing the boundaries to help our clients to find more innovative ways of unearthing true and meaningful insight.”

BrandHook Melbourne continues to manage clients including Heinz, The Country Road Group, Coles, Harris Scarfe, CrownBet and iSelect.