The Brand Agency Perth has launched the next installment of its ‘Less talk, more energy’ campaign for Kleenheat.
The campaign features ‘Karen’, the straight-talking, honest face of Kleenheat, juxtaposed with the quirky attempts of ‘Rodney’ to ambush the great offers Kleenheat provides.
The campaign tackles Kleenheat’s competitors offers head on, provides savings for metro and regional WA and NT customers, and challenges the traditional notion of what a gas company is like.
Running across TV, out of home, digital, cinema, radio, and press, the campaign is designed to grow Kleenheat’s customer base throughout the key winter period.
Carolyn Mooney, senior account director at Kleenheat, said: “Research has shown us that the campaign continues to differentiate and build Kleenheat’s brand in an increasingly competitive market.
“Kleenheat has a simple value proposition: choose us, get value for money and support Western Australia.”
CREDITS
Client: Kleenheat
Creative agency: The Brand Agency
Executive creative director: Marcus Tesoriero
Creative director and copywriter: Steve Straw
Art director: Nathan Teoh
Strategy: Vanessa Bush
Account managers: Carolyn Mooney and Ashley Allen
Media: Angela Naaykens and Mel Harrison
Producer: Nicole Beer, Yoke Productions
Production company: Guilty Productions
Director: Tony Rogers
Sound: Brainestorm
