US magazine Glamour has shattered the glass ceiling by naming male rockstar Bono as one of the ‘Women Of The Year’. Bono received the honour, usually given to women, for all his work for gender equality and his ‘Poverty Is Sexist’ campaign.
Other honorees included Gwen Stefani; Black-ish star Tracee Ellis Ross; Black Lives Matter founders Alicia Garza, Patrisse Cullors, and Opal Tometi; Olympic gold medalist Simone Biles; actress Zendaya; model Ashley Graham; IMF chief Christine Lagarde; ISIS kidnapping survivor Nadia Murad; and Emily Doe, victim of Stanford rapist Brock Turner.
But all the conversation is around Bono, who is the first man to ever be given the title. Glamour Editor-in-Chief Cindi Leive explained: “We’ve talked for years about whether to honor a man at Women of the Year and we’ve always kind of put the kibosh on it,”
When accepting the award, Bono said: “the battle for gender equality can’t be won unless men lead it along women”.
The announcement did not go down too well with Twitter, many people mocking the decision.
— electoral ry (@RyanDenns) November 1, 2016
Does Glamour Magazine know giving Bono the “Woman of the year” award for trying to undo patriarchy undercuts the entire point of the award?
— Travon Free (@Travon) November 1, 2016
If Bono is woman of the year, I declare myself the greatest member of famous rock band U2.
— Resident Kweeva (@kwoovo) November 1, 2016
It’s so important that our daughters understand they can grow up to be Bono
— Oireachtas Retort (@Oireachtas_RX) November 1, 2016
At last Bono has shattered the glass ceiling and given men like me the confidence to know we too can aspire to being Woman of the Year. https://t.co/XmpPD90fQP
— Champion Samhain. (@EXECUTIVESTEVE) November 1, 2016
— Rae Story (@raycstory) November 1, 2016
In a press release, Christiane Amanpour a (2005 Woman of the Year) said: “When humanitarian and rock icon Bono learned that he was being honored by Glamour as the first-ever Man of the Year, he called his wife of 34 years, Ali Hewson, to give her the news. “I asked did she think I deserved it. She wasn’t sure,” Bono tells me with a laugh. “She said I’ve work to do!”
“U2’s front man has no doubts. “I’m sure I don’t deserve it,” he says. “But I’m grateful for this award as a chance to say the battle for gender equality can’t be won unless men lead it along with women. We’re largely responsible for the problem, so we have to be involved in the solutions.”
“I’m on Glamour’s side: I think Bono is the perfect choice for this first-time honor because, now 56, he’s been trying to do good for as long as he’s been making music.”
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]