Bonds has recruited top Gen-Z movers from Australia to make way for ditching traditional period rules, normalising all experiences, and championing individuality.
Bonds all-new Bloody Comfy Period Undies campaign ‘The Class of 22’ brings back the nostalgia of growing up, exploring how friendships lift, support and shape young Aussies today, with goals to make everyone feel confident and comfy in how they experience their period.
Led by rap hero from Australia, Tkay Maidza, model and PCOS / BDD advocate Mahalia Handley, upcoming Heartbreak High star Ayesha Madon and non-binary environmentalist Daila Melkins, the Bonds Class of 22 is a force to be reckoned with.
Bringing back the nostalgic memories of endless days lounging, laughing and listening to music with friends, the new campaign brings a fresh take on normalising periods and the power of self-expression in everyday life. Showing how friendships lift, support and shape young Aussies today, Bonds wants all to feel confident and comfy in however they experience their period.
