Bonds And Berlei Appoint WA Digital Agency Bonfire As SEO Partner

Bonds And Berlei Appoint WA Digital Agency Bonfire As SEO Partner
Rene LeMerle
By Rene LeMerle



WA based digital agency, Bonfire, has secured two coveted accounts in the Pacific Brands owned Bonds and Berlei labels.

This is quite a coup for Bonfire given it was in competition with two east coast agencies for the Melbourne based account. The agency’s experience in the digital market obviously compelling enough to overcome any issues with distance for Pacific Brands.

Bonds has been a household staple in Australia for 100 years, helping Aussies feel their best in the comfiest undies, socks and clothing.

Berlei has been at the forefront of design since 1881, using quality materials and innovation to develop underwear products that deliver superior fit and comfort for Australian women.

Both brands already have enviable online profiles, but in the highly competitive online clothing market, it’s critical for them to keep pushing their ascendancy. By engaging Bonfire, Bonds and Berlei are looking to leverage the agency’s proven processes to further enhance their digital position.

“We were obviously impressed with Bonfire’s capability and approach, and are looking forward to working with them to take our SEO program to even greater heights going forward,” said Ryan Wilson from Pacific Brands.

Bonfire CEO, Clay Cook, said: “There’s no doubt that Bonds and Berlei are some of our most significant engagements to date. It vindicates the extensive work we’ve done fine tuning our processes. The team is genuinely excited at the prospect of developing and executing the SEO strategy for such iconic Australian brands.”

Bonds and Berlei join an already notable portfolio of Bonfire clients including Betts Group, ENJO Australia and Worldwide Printing Solutions.




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