Bond University Launches ‘Now’ Campaign Via SapientNitro

Bond University Launches ‘Now’ Campaign Via SapientNitro
SHARE
THIS



SapientNitro’s new ‘NOW’ campaign repositions Bond University as the university of now. The ‘NOW’ position was developed based on the Bond learning approach – it’s a university that taps into current events, news, ideas and innovation to inform its learning experiences.

Capturing the essence of things happening all over the world at one moment in time, the 60 second launch TV spot describes the opportunities to learn from the current moment.

In the past, Bond University had presented itself as comparable to the larger, established competitors. However, this approach belied their key differentiating strength in exceptional student experience, which empowers graduates to be responsive to their changing world.

Creative director Ralph Barnett said: “Our mission was to develop a creative platform that truly reflects the core advantage that Bond can offer their students. This marketing strategy will provide regular demonstrations of how students can learn in the now.”

The key message delivered throughout the integrated campaign is that the world is moving so fast, so if you want to truly succeed, it’s never been more important to stay current.

According to Amanda Elms, general manager marketing and communications, “The embodiment of ‘NOW’ demonstrates, that whether it’s today, tomorrow or 5 years from now our graduates are better prepared for the changing environment in which they live, study and work. This campaign captures the personal and agile approach Bond takes to education and developing confident, adaptable and resilient graduates.

CREDITS

Managing Director: Stephen Forth

Senior Account Director: Mark Gregory

Senior Account Manager: Glenn Price
Account Manager: Rachel Montague

Strategy: Justin Cloete
Creative Director: Ralph Barnett
Art Director: Sarah Chernishov
Copywriter: Kirsten Twigg

Producer: Mel Ashman

Please login with linkedin to comment

Bank of America Interns

Latest News

The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine