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Reading: BMW Bring Their Rugby Partnership To Light With Outdoor
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B&T > Advertising > BMW Bring Their Rugby Partnership To Light With Outdoor
Advertising

BMW Bring Their Rugby Partnership To Light With Outdoor

Michaela Piper
Published on: 16th June 2016 at 6:12 AM
Michaela Piper
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Under the guidance of media agency Vizeum and Outdoor specialists Posterscope, BMW have strategically planned the Outdoor arm of their campaign around the upcoming matches across the country with creative flexibility in response to the match times and results. This Outdoor element fits into a greater strategy engaged by BMW and celebrates their continued affiliation and sponsorship of The Wallabies.

The campaign has engaged multiple Outdoor formats including static and digital billboards as well as airport media, namely APN Outdoor’s LUX Collection, Elite Screens and Sydney Airport Lightboxes.

These assets have been selected to impact rugby fans and general consumers on the go throughout the Rugby season, with specific activity focused around the three-Test series in June, throughout the Bledisloe Cup and the Rugby Championship later this year in September.

“Working with APN Outdoor, we have the opportunity to target Wallabies supporters on their way to and from matches. We can change the message dynamically and alter the messaging from city to city. It helps us to ensure we are delivering relevant messaging to our core audience” said Stuart Jaffray, BMW Australia’s general manager – marketing.

APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivaled leaders in this space.

 

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By Michaela Piper
Beginning my career in media sales, I enjoyed learning the ropes in a fast paced, dynamic organisation. Making the move to a more strategic, Marketing role and then onto a more focused Marketing, Communications and Partnership position in Australia's leading Outdoor media company, I have been exposed to many facets of trade marketing, partnership management and corporate communications. I have developed a real passion for my work, take great pride in my position and am constantly seeking out new challenges. I pride myself on being a hard worker and when I throw myself into something I do it full force. I thrive when I challenged, and I perform best at pace.

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