Kids are full of passion, energy and ingenuity; they won’t let anything stop them playing. Whether it’s a lost ball, burst ball or no ball; dinnertime, bedtime, bad light, even the neighbour’s dog – they’ll find a way to play on.

To fuel their fire for the game, ALDI has launched its sponsorship of the MiniRoos – FFA’s grassroots junior football program – with a TV, Outdoor, Radio, online, catalogue and point of sale campaign.

The ALDI MiniRoos program is open to 4- to 11-year-olds of all abilities and introduces the sport to kids using short, fun-packed sessions. It focuses on learning new skills, being active and making life-long friends.

BMF CD Alex Derwin explained: “You can tell from the footage how much these kids genuinely love football. They wanted to run, kick and tackle anything that moved, so our biggest challenge was keeping up.

“Richard and Pete did a brilliant job of catching the kids in the moment and translating their energy onto the screen. We’re excited to kick off ALDI’s first major sponsorship in such lively fashion.”

“Our commitment to growing the MiniRoos extends both on and off the field. We aim to inspire healthy eating and demonstrate ALDI’s commitment to the Australian community,” said an ALDI Australia spokesperson.

Credit list:

Executive Creative Director: Cam Blackley

Creative Director: Alex Derwin

Creative Team: James Sexton and Harry Neville Towle

Designer: Matt Hughes

Executive Planning Director: Christina Aventi

Head of Planning: Hugh Munro

Managing Director: Stephen McArdle

Group Account Director: Toby Hussey

Senior Account Director: Sid De

Account Manager: Harriet Cockill

Agency Producer: Jenny Lee-Archer

Production Company: Revolver/Will O’Rourke

Director: Richard Bullock

Producer: Nicole Crozier

EP: Pip Smart

MD/EP: Michael Ritchie

DoP: Pete Eastgate

Editor: Philip Horn

Post Production: The Editors

Colourist: Marcus Timpson

Music and Sound Production: Rumble Studios