BMF Unveils New ALDI TVC For Its MiniRoos Sponsorship

BMF Unveils New ALDI TVC For Its MiniRoos Sponsorship
SHARE
THIS



Kids are full of passion, energy and ingenuity; they won’t let anything stop them playing. Whether it’s a lost ball, burst ball or no ball; dinnertime, bedtime, bad light, even the neighbour’s dog – they’ll find a way to play on.

To fuel their fire for the game, ALDI has launched its sponsorship of the MiniRoos – FFA’s grassroots junior football program – with a TV, Outdoor, Radio, online, catalogue and point of sale campaign.

The ALDI MiniRoos program is open to 4- to 11-year-olds of all abilities and introduces the sport to kids using short, fun-packed sessions. It focuses on learning new skills, being active and making life-long friends.

BMF CD Alex Derwin explained: “You can tell from the footage how much these kids genuinely love football. They wanted to run, kick and tackle anything that moved, so our biggest challenge was keeping up.

“Richard and Pete did a brilliant job of catching the kids in the moment and translating their energy onto the screen. We’re excited to kick off ALDI’s first major sponsorship in such lively fashion.”

“Our commitment to growing the MiniRoos extends both on and off the field. We aim to inspire healthy eating and demonstrate ALDI’s commitment to the Australian community,” said an ALDI Australia spokesperson.

Credit list:

Executive Creative Director: Cam Blackley

Creative Director: Alex Derwin

Creative Team: James Sexton and Harry Neville Towle

Designer: Matt Hughes

Executive Planning Director: Christina Aventi

Head of Planning: Hugh Munro

Managing Director: Stephen McArdle

Group Account Director: Toby Hussey

Senior Account Director: Sid De

Account Manager: Harriet Cockill

Agency Producer: Jenny Lee-Archer

Production Company: Revolver/Will O’Rourke

Director: Richard Bullock

Producer: Nicole Crozier

EP: Pip Smart

MD/EP: Michael Ritchie

DoP: Pete Eastgate

Editor: Philip Horn

Post Production: The Editors

Colourist: Marcus Timpson

Music and Sound Production: Rumble Studios

Please login with linkedin to comment

Samsung Thinktank Social

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine