Travel company Scenic Tours takes people to some of the most wonderful places in the world, and Sydney based creative agency BLOKE has created a campaign that shows the ‘Wonders Never Cease’ on board a Scenic Europe River Cruise.
“Scenic has undergone a global rebranding exercise to better reflect their luxury positioning,” said BLOKE creative partner Mike O’Rourke. “And this 90s wonder-filled TVC is just the beginning.”
Australian director, Justin McMillan brought real feeling of scale and grandeur to the film, delivering a travel experience that aims to position Scenic as a luxury leader in the highly competitive Europe River Cruise market.
“We invite all our guests to ‘never lose their sense of wonder,” said Michelle Black, Scenic’s general manager – sales and marketing. “The BLOKE team have done a great job of bringing this to life for us.”
Alexandra Hay and Rabbit Content handled the production, which involved Getaway presenter Catriona Rowntree on board to film walkthrough video, a still-life photography crew, a lifestyle photography crew, a 3D walkthrough crew, as well as an online content crew – all working alongside the TV film crew.