BlisMedia Appoints Nick Ballard to Lead ANZ Operations
Global adtech firm BlisMedia has appointed Nick Ballard as managing director for ANZ.
Ballard will oversee the company’s growing presence in the region, manage business operations and expand the company’s sales and advertising operations teams.
Ballard is an experienced mobile and digital industry leader who has successfully managed regional business operations and client relationships at digital marketing firms in Australia for more than 12 years. Prior to BlisMedia, Ballard was general manager of Amobee in the region and head of client services at mobile innovation firm MIA.
“I’m thrilled to join one of the top adtech and big data firms,” says Ballard. “We are at a point today where only the most relevant digital ads resonate with an increasingly sophisticated consumer base and BlisMedia provides the right data to build intelligent audience profiles while offering the best platform to serve these ads,” he adds.
To expand the company’s presence in the region, Ballard will focus on developing existing partnerships to fully utilise the audience behavioural insights that BlisMedia generates by tapping into location-based data. Ballard will also introduce the firm’s self-serve demand-side platform (DSP) and location-based intelligence to the market.
Ballard is based out of BlisMedia’s Australasia hub in Sydney and will report to Harry Dewhirst, BlisMedia’s president and chief commercial officer.
“Nick’s knowledge of the adtech and media landscape in Australia and New Zealand will be pivotal to our business growth in the region,” says Dewhirst. “We are excited to have Nick on board, and are confident more brands will be able to leverage BlisMedia’s advanced technology as a result,” he adds.
BlisMedia works with over 400 of the largest global brands across all major industries, including American Express, Woolworths, Peugeot, News Corp Australia, GE Commercial and more in Australia and New Zealand. The company was established in the UK in 2004, bringing audience location data and consumer targeting expertise to brands.
The company recently appointed Dewhirst, co-founder of adtech firms Amobee and RingRing Media, to its executive team and board of directors in July 2014 to propel its global expansion.
Please login with linkedin to comment
Fails Hollywood Instagram ads Jamie Oliver Marketing strategies Mobile The Ehrenberg-Bass Institute The Reject Shop United Entertainment GroupLatest News
Former Webjet Marketing Manager Hayley Rathbone Joins Taguchi
Taguchi is a digital marketing platform. B&T apologises for mistaking it with the Tamagotchi in our earlier reporting.
Nine, John Hewson Settle Defamation Suit On Eve Of Trial
Nine and John Hewson have settled their defamation suit. Yet further proof of the assuaging nature of a large cheque.
Chartered Accountants Celebrates Accountants As ‘Difference Makers’ In Global Campaign Via JOY
Accountants say no need to constantly avoid us at parties in new advertising campaign via independent agency JOY.
Aussie Apples Unveil New Brand Platform Via TBWA Sydney And Atomic 212°
"An apple a day keeps the doctor away!" Well, that definitely wouldn't be the case if an apple tree fell on you.
Freeview Australia Brings Together Free-TV Broadcasters On Integrated HbbTV Service
Freeview Australia attempts to de-murk the rather murky world of television measurement with latest industry tool.
ATTENTION: Nominations Open For B&T’s Inaugural CMO Power List!
B&T's CMO power list is sure to be an industry hot potato! As in controversial, not likely to cause burns & blistering.
adidas Releases Special 4/20 Shoe With A South Park Twist
These adidas/South Park hybrids are set be a hit in trainer-obsessed adland. Although we can't see Sir Martin in a pair.
“Put Vera Back On!” Viewers Fume Over ‘Too Much’ Prince Philip Coverage
Costa Georgiadis assumes the title of the world's most famous Greek following the passing of Uncle Phil on Friday.
Brian White Scholarship Opens For Aspiring Radio News Broadcasters
This scholarship is aimed at aspiring radio news broadcasters, plus you don't need be an opinionated arsehole to enter.
This Is Flow Adds Global Business 1800-GOT-JUNK?
1800-GOT-JUNK may sound like a gay erotic film, however, as you'll learn here it's actually a rubbish removal business.
Five By Five Produces Animation Series For Gigabyte
Arguably animated ads are just another reason not to spend three years in an expensive acting course.
Heinz Launches Limited Edition ‘Footy Ketchup’ Bottles For AFL Fans
Nothing says 'footy' quite like a pie and sauce, does it? That and screaming vile obscenities at your television set.
Network 10 Conducting Company-Wide Culture Review
Network 10 conducting a company-wide culture review. 'Trial By Kyle' repeatedly coming up in a lot of people's answers.
Study: Australians Spend 17 Years In A Lifetime On Phones
Study finds Aussies are spending 17 years on their phones. Double that if you've ever tried phoning a bank's helpline.
The Rise Of The Content Creator & Why Every Brand Needs One
Columnist argues every brand needs to tell a great story. Ideally, not the time it rained on your holiday to The Goldie.
Sunday TV Wrap: Schapelle Gives Dancing With The Stars Its Best Launch Since 2015
Thankfully Schapelle wisely avoided any Cypress Hill or Miley Cyrus for her dancing debut on Seven last night.
How Gen Z Is Tackling Issues Of Diversity With UNiDAYS’ Viviane Paxinos
Here UNiDAYS' Viviane Paxinos talks Gen Z and diversity. A predilection for lower case i's isn't touched on.
How To Balance Fact-Based Decision Making With Trusting Your Intuition
Kay Bretz (main photo), author of Turning Right: Inspire the Magic, is a facilitator of transformation, executive coach, inspirational speaker and ultra-marathon runner in his spare time. In this guest spot, he dissects the merits of the “fact VS gut” instinct debate… Throughout my life I learned that being rationale was paramount. My parents taught […]
WPP AUNZ Reaffirms Guidance Ahead Of Proposed Acquisition By WPP PLC
This peek into WPP AUNZ's numbers is like a trip to H&R Block minus the plastic fern and the musty, damp smell.
WA Marketing Association Launches Under The Brand “We Are WAMA”
The WA Marketing Association will champion WA’s local marketing community.
diptyque And Like Fire Launch ‘A Scent In Song’ Campaign for New Perfume, Orphéon
Admittedly, B&T's trying a bit of cool namedropping in this headline, but not before Googling who they were first.
Enriching Customer Engagement Through AI And Analytics
Does your customer engagement need a bit of a pep & a spring clean? Read on with this Chux-esque read.
Verizon Fios Teases Gamers With ‘Unbreakable’ Gaming Controller Via McCann New York
Top news today if you're always smashing your gaming controller. Or, there's deep breathing exercises & scented candles.
YoPRO Recruits Ash Barty And Host Of Sporting Talent For Olympic Campaign Via Emotive
The gun has fired on the first of the Olympics ads! Expect a bit of national patriotism mixed in with some yogurt here.
Nike Settles Lil Nas X ‘Satan Shoes’ Lawsuit
Satan now reportedly doing rather nicely out of his Nike & Little Lucifer endorsements and trip to Georgia theme song.
Thursday TV Wrap: AFL Punts Seven To An Easy Win
The couch was the place to be for footy fans last night. B&T has no idea what calligraphy or découpage fans were up to.
Hackers Attempt To Sell The Data Of 500M LinkedIn Users
Hackers offering steak knives plus Kerri-Anne Kennerley's memoirs in desperate attempt to shift stolen LinkedIn data.
WARC Study: Highly Awarded Creative Ideas Are Significantly More Effective
Study finds winning industry awards isn't just great for an impressive email signature, they can actually sell shit too.
Poet Amanda Gorman, 23, Stars In Powerful US Vogue Cover
Poet Amanda Gorman stuns in latest Vogue cover and not a brown cardigan or matching corduroy as far as the eye can see.
Val Morgan: Easter Brings Biggest Cinema Audiences Since Pandemic Began
Easter certainly proved 'bums on seats' for the nation's cinemas; ironically, less so for the nation's churches.
