Location marketing specialist Blis has announced it has teamed up with moment marketing company TVTY to enable Aussie brands to launch location-based ad campaigns based on real-time events.
The partnership is designed to enable marketers to deliver personalised, location-powered ads based on moments such as sporting events, changes in the weather, or stock market fluctuations, improving campaign performance and boosting ROI.
Analysing millions of data points about consumers each day, Blis provides brands with knowledge about their target audiences based on location, while TVTY’s platform monitors more than one million moments a day, including TV ads, weather conditions, sporting events, and other live-data feeds.
By merging the opportunities of moment marketing with location-powered advertising, brands will be able to capitalise on heightened interest around specific events without any manual monitoring, according to Blis’ Sydney group head, Tom Gregory.
“Blis is already leveraging real-time event data from TVTY in a number of local campaigns for FMCG and QSR brands, and the results have been fantastic,” he said.
“Agencies and brands are particularly interested in combining TVTY’s Social Trend Trigger solution with Blis’ location marketing data, and real-time layering of these live data sets is the centrepiece of our integration.
“We’re creating campaigns that operate at the forefront of contextual relevance. It’s very exciting, especially considering the integration will only deepen with time.”
TVTY chief executive Eliott Reilhac added: “We’re already seeing huge interest from brands in our Social Trend Trigger. Partnering with Blis and adding sophisticated location-based targeting will make it an even more attractive option for marketers.”
