Blis Expands Melbourne Team With Two New Hires

Blis Expands Melbourne Team With Two New Hires

Location marketing specialist Blis has announced the appointment of Fran Vavallo and Claudia Loritisch to its team in Melbourne.

As sales head for Victoria, Vavallo is tasked with further elevating Blis’ brand presence in Melbourne and championing quality location marketing campaigns to local agencies and advertisers. She will also be responsible for continuing to grow Blis’ Victorian team over the coming months to ensure the company provides an ample coverage of location specialists in the state.

Fran Vavallo

Fran Vavallo

Vavallo joins Blis from a five-year stint at Mamamia, where she most recently held the role of state sales director. Prior to Mamamia, Vavallo worked across numerous GSM roles in Sydney and Melbourne with Southern Cross Austereo.

Loritsch takes up the role of account manager at Blis after working at Carsguide in digital sales. She will form a key part of Blis’ market-facing activity, working alongside the sales team to build and maintain agency relationships and deliver effective campaigns.

Blis Australia managing director Nick Ballard said the two hires are the first stage in the company’s plan to further establish Melbourne as a growth market.

“We have big plans to grow in Victoria and we’re excited to be expanding our local team to that end,” he said.

“Fran is a highly-regarded and much-liked operator within Melbourne’s vibrant media landscape, and we’re delighted to have her fighting our corner. I look forward to working with her and watching our Melbourne presence grow under her leadership.

“Claudia also comes well-recommended as a savvy and effective account service professional, so between her and Fran, I’d say we’ve secured a great team to take us forward in Victoria. All we need now is another sales person, whom we’re recruiting for.”

Vavallo said she’s looking forward to promoting the merits of location marketing campaigns to a wider audience of Melbourne agency and brand professionals.

“Blis has an incredibly strong story to tell in Melbourne. It’s at the forefront of one of media’s most exciting fields, and leads the market in innovation and transparency,” she said.

“I’ve been lucky in my career to work with some amazing companies – SCA, the wonderful team at Mamamia, and now Blis, one of the most forthright and passionate names in martech.

“Location marketing isn’t just about proximity targeting – it’s about using location data to build audience groups, and Blis are pioneers. With a great brand story and a fun, passionate team, I couldn’t be happier to join the business.”




Please login with linkedin to comment

Blis Claudia Loritisch einsights Fran Vavallo

Latest News

“There Is Room For Advertisers In The Podcast Space”: Corey Layton On The Success Of Podcasts & What The Future Holds As iHeartPodcasts Celebrates 4 Years
  • Media

“There Is Room For Advertisers In The Podcast Space”: Corey Layton On The Success Of Podcasts & What The Future Holds As iHeartPodcasts Celebrates 4 Years

ARN’s iHeart has celebrated its fourth birthday, marking a remarkable journey of dominance and growth in the country’s podcasting landscape since its launch on February 25, 2020. Lead Image: iHeartPodcast creators at 4th birthday celebration Over the past four years, ARN’s iHeart has firmly established itself in the Australian market. The platform has seen an […]

Wendell Sailor, James Graham & Wade Graham Among Triple M NRL Commentary Lineup
  • Media

Wendell Sailor, James Graham & Wade Graham Among Triple M NRL Commentary Lineup

Triple M NRL is ready to rock the 2024 NRL season with the best names in the business, including league legends Wendell Sailor, Gorden Tallis, Ryan Girdler, James Graham, Wade Graham and current player Aaron Woods. All are set to headline Triple M’s all-star NRL commentary lineup for an epic 2024 season. With a big […]

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels
  • Campaigns

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels

Brand extension agency Asembl has whipped up a wonder in every bite with the partnering of Streets’ Golden Gaytime and Griffin’s Marvels for the first ever Golden Gaytime Inspired Biscuits. Available now from Coles stores nationally and online, the Griffin’s Marvels Golden Gaytime Inspired Biscuits are a wonder in every bite – irresistible Golden Gaytime […]