BigCommerce Expands Partnership With Instagram

BigCommerce Expands Partnership With Instagram

E-commerce platform BigCommerce has expanded its collaboration with Instagram to make shopping on the social media platform available to merchants beyond the US to also include Australia, Brazil, Canada, France, Germany, Italy, Spain, and the UK.

Beginning today, BigCommerce merchants in supported geographies will gain access to new organic features designed to enhance their business presence on Instagram by seamlessly integrating product discovery and making it easier for the more than 800 million Instagram users to discover and learn more about products.

Through shopping on Instagram, BigCommerce merchants can tag products in Instagram posts, making contextual information such as pricing and product descriptions accessible with a single tap, enriching product discovery without leaving the Instagram experience.

When ready to make a purchase, product tags quickly and conveniently direct shoppers to the associated product page on the merchants’ BigCommerce store, streamlining the checkout experience.

In October 2017, BigCommerce announced its participation in enabling shopping on Instagram for its US merchants as part of a limited beta. Today’s announcement marks the first time businesses in Australia will gain access to shopping on Instagram.

Jordan Sim, group product manager at BigCommerce, said: “Up to this point, social media platforms have predominantly been used by brands to generate awareness with current and prospective customers.

“Though many platforms have tried to deliver additional value by adding shopping features, most social commerce initiatives have been lacking.

“With the arrival of shopping on Instagram, brands now have a powerful feature to bring product discovery and sales conversion even closer together.

“And with Instagram being one of the world’s fastest-growing and dominant social platforms today, retailers will not want to miss out on this growth opportunity.

“More than 500 million people use Instagram daily, and many are already actively engaging with the brands they love on the platform. Yet, to date, Instagram has lacked the ability to engage shoppers more deeply, beyond a ‘like’ or passive interaction.

“Shopping on Instagram helps push consumers beyond the like by offering a seamless way to discover new products within the app experience and buy those products with ease.”




Please login with linkedin to comment

BigCommerce Instagram

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]