Due to the continued success of Australian opinion site, The Big Smoke, the publisher has announced its commercial expansion into the United States this week.
The Big Smoke US has already signed on writers from all walks of life, including a Republican Stock Broker, an Emmy Award winning TV personality, punk poets and a Purple Heart Iraq war Veteran.
Founder and publisher, Alexandra Tselios, launched the media company in November 2013 and has since published pieces by influencers such as Julian Burnside, Anthony Albanese and Maggie Beer to erudite interesting unique Australians across the country seeing consistent growth in audience numbers.
“The Big Smoke’s primary focus has been on publishing valuable, edgy content for and by our readers ultimately showcasing the interesting, quirky and intelligent people that make up the fabric of this country,” Tselios said.
“The United States is a melting pot of opinions, ideas and insight that we cannot wait to uncover and talk about.”
The Big Smoke has successfully built a platform for readers looking to engage with dynamic, influential and emerging writers and brands while Alexandra Tselios discusses the content they produce on AM/FM radio most days of the week Australia-wide.
Leading the US writers will be editor-in-chief, Greg Gerding, a notable Portland, Oregon based indie-press publisher and author of seven books.
“I loved the idea that an influential content site is now showcasing opinions of real Americans. TheBigSmoke.com is going to be a game-changer and truly democratise our stymied media landscape; we simply have nothing quite like this here” Gerding said.
Tselios and Gerding are looking forward to uncovering writers who exude boldness, sassiness and the ability to think critically through their opinion pieces. With these steps towards global expansion, The Big Smoke is set to move into an innovative period of commercial growth in the coming year.
The world of work is changing thanks to the advent of generative AI and the new tech is helping workers perform their jobs faster and better. At the same time, however, staff have never been so stretched with mundane tasks. This fact is something that Microsoft, in particular, is aware of with a recent study […]
Kmart Australia has launched its 2023 Christmas Campaign, spotlighting the retailer’s extensive gifting and matching apparel ranges ahead of the festive season. The national campaign features a series of TVCs created with Dentsu Creative and directed by Mitch Kennedy at The Producers. Each spot showcases Kmart’s festive range, starting with a Merry Matching family showcasing […]
Wavemaker Australia has promoted James Boardman (lead image) to the newly created role of chief strategy officer, responsible for leading the agency’s strategy and planning practice across all five Australian offices and Auckland, New Zealand. Overseeing all output across Wavemaker’s diverse client portfolio, Boardman will ensure clients get to grips with the rapid changes affecting […]
Time magazine has named Taylor Swift as their Person of the Year for 2023. The 33-year-old singing phenomenon was called a “source of light” in a “divided world” by the magazine’s editors. The accolade goes to the person that Time deems to “who most shaped the headlines over the previous 12 months, for better or […]
Petbarn and Greencross Vets have partnered with Howatson+Company to launch PetWatch, a digital tool that uses live data to make parasite threats across the nation visible for the very first time. In Australia, up to 100,000 pets every year are affected by paralysis ticks, while thousands more suffer from other deadly parasites like heartworm and […]
Publicis Groupe ANZ today announced the promotion of Imogen Hewitt to the new position of chief media officer for the group in Australia and New Zealand. The creation of the role comes at an exciting time for Publicis, following three years of growth and momentum across the ANZ media agencies, according to RECMA figures. Agencies […]
Following a period of rapid growth, independent Icon Agency has announced the appointment of Michael Knox (lead image) as executive creative director as part of its ongoing commitment to creativity and refreshed brand positioning. In this newly created position, Knox will oversee the creative output across the whole agency. Icon’s group managing director, Joanne Painter, […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
The ACCC has provided an update on the next steps in its ongoing work to scrutinise misleading online reviews and influencer endorsements. Two short reports, outline details of the findings of the ACCC’s recent internet sweeps of social media influencers and online reviews. “The next steps in our continuing scrutiny of these important parts of […]
Havas Media Network has promoted Alastair Baker (lead image) to national head of planning, a newly created role. Baker was previously Head of Strategy at Havas Media Network Melbourne, where he championed the development of innovative work that drove client growth. In his new role, Baker’s remit is to provide solutions to marketers who need […]
Global creative agency Amplify is capping off a successful year with the creation of three new senior roles in their Australian team. Lead Image: L-R – Paige Lewis, Karina Munoz and Claire Hewitt The agency has doubled in size over the last year and continues to grow, appointing more senior leadership to guide the agency’s […]
GQ Australia has celebrated the 15th GQ Men of the Year Awards in association with BOSS. Fifteen awards were presented last night at a black-tie event at Bondi Pavilion ahead of the special GQ Men of the Year collector’s edition magazine being released exclusively inside The Australian on Friday December 8. The GQ Men of […]
Last night, Sydney’s Hordern Pavilion played host to the 2023 TikTok Awards in front of 1,500 celebrities, VIPs and creators. Ten awards were handed out at the event hosted by television presenter and former AFL player Tony Armstrong, media personality Abbie Chatfield and last year’s Creator of the Year, Kat Clark. The top title of […]
The intersection of sustainability and attention in advertising is crucial, says PubMatic’s regional director ANZ, James Young. Eliminating ads that fail to capture consumers’ attention not only reduces wasted spending but also minimises unnecessary emissions arising from those ineffective impressions. Let’s explore some strategies advertisers can adopt to enhance digital advertising for both attention and […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]