B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Big Mobile Doubles Down On Ad Tech & Rebrands
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Big Mobile Doubles Down On Ad Tech & Rebrands
AdvertisingTechnology

Big Mobile Doubles Down On Ad Tech & Rebrands

Andrew OShea
Published on: 15th January 2018 at 4:32 PM
Andrew OShea
Share
2 Min Read
SHARE

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials.

The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year.

As a result of the business changes, Big Mobile wanted to freshen up our logo to reflect them.

The new logo (pictured above) was designed by Big Mobile’s creative director, Chris Martin, who took his inspiration with the red in the new logo to reflect the original Big Mobile red logo, which celebrates 10 years heritage of innovation in mobile advertising.

The blue in the new logo reflects the current logo colour from Widespace and the future strategic direction of Big Mobile. The two colours combined together reflect the JV and a fresh approach to branding on mobile in the Asia-Pacific (APAC) region.

Big Mobile CEO David Green said: “When you’ve been in business for 10 years, you can be pigeon-holed or labelled by the market.

“We wanted to make a real statement that Big Mobile has made a successful business pivot in 2017, and we wanted the market to understand what we stand for and how we are different to other mobile specialist.”

Green said the APAC market is ripe for disruption in proving that branding on mobile works.

“That’s why we have brought the Widespace mobile ad tech to the APAC region,” he said.

“The current DSPs on the market are focused on desktop metrics (clicks), they run intrusive formats (interstitial or OTP formats), [and] brand safety and viewability are tough to control as well. This can lead to a brand destruction campaigns, not brand awareness campaigns.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Big Mobile
Share
By Andrew OShea
10 years mobile advertising experience. Combined 20 years digital experience. My role at Big Mobile is to demonstrate entrepreneurial and innovative thinking, to create new partnerships and products that provide our clients with marketing solutions to prove that branding on mobile works.

Latest News

Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
$3 Billion NBN Promise Falls Flat For Regional Australia
20/06/2025
Sling & Stone Launches Dedicated Deep Tech Specialism To Power The Next Wave Of Global Innovation
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?