Social Motive has been appointed by leading pet retailers Best Friends Pets and My Pet Warehouse to bring each brand’s vision to life with curated content and innovative strategy.
Known as the home of happy and healthy pets, Best Friends Pets brings together food, health care, behaviour and adoption across 31 stores to offer pet owners a full-service offering where their fur family can thrive. With a network of 16 stores nationwide, My Pet Warehouse is dedicated to making pet care easy for busy owners with expert service, friendly advice and great products all in one convenient place near you.
Social Motive is a social media and content marketing agency dedicated to helping brands grow. By identifying, analysing and engaging with prospective customers, Social Motive will help BFP and MPW share their vision with the right audiences to ultimately build their community and drive results.
With insightful content, inspired creative and a thoughtful strategy driving the agency’s approach, Social Motive will empower these brands to thrive in its competitive landscape by positioning them as the experts in pet care – the friendly, knowledgeable voice pet owners can trust.
Marketing manager Nicole Pierce said, “We are excited to be working with Social Motive to further elevate our content to talk to the home of happy, healthy pets. It was clear from their initial pitch that the team had a robust understanding of our brands and the direction we wanted to take our content strategy. We look forward to working with the Social Motive team over the next 12 months and beyond.”
Social Motive director Natalie East said, “We’re very excited to be working with these well-established pet brands, not only because of the passion and care that clearly underpins each company but also for the opportunity we now have to empower Best Friends Pets and My Pet Warehouse to achieve their core purpose.”
