BENCH PR Celebrates New Client Wins

BENCH PR Celebrates New Client Wins
SHARE
THIS



Tech specialist agency BENCH PR has announced it has added both Skillsoft and Yume to its expanding client portfolio.

Skillsoft, a global eLearning provider, is looking to increase its brand awareness in the Asia Pacific this year and has chosen BENCH to represent them across the region.

Yume is Australia’s first surplus food online marketplace, and recently secured $2.6 million of investment to fund its expansion throughout Australia.

Katy Barfield, founder and CEO of Yume, said : “BENCH PR are a highly skilled team with a social conscience.

“They were passionate about partnering with us and understand the unique marketplace we’ve built to help connect buyers and suppliers and reduce the estimated 3.9 million tonnes of food going to waste annually.

“BENCH came highly recommended and have achieved so much for us already in a short space of time.”

Jocelyn Hunter, managing director of BENCH PR, said: “Both Skillsoft and Yume are bringing much-needed innovation and new ways of tackling growing problems in our region.

“The way people learn is so different today. They want content in multiple formats, whether that’s online, in books or through video that they can access anytime, anywhere.

“Skillsoft is helping people learn new business and IT skills and take control of their career paths. Yume is a global first, using technology to reduce the growing food waste problem we have in Australia and the rest of the world. We’re excited to be able to help them tell their story and attract both buyers and suppliers to the Yume marketplace.”

 

Please login with linkedin to comment

CricInfo Skillsoft Yume

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]