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B&T > Media > BENCH PR Celebrates New Client Wins
Media

BENCH PR Celebrates New Client Wins

Kathryn Van Kuyk
Published on: 27th March 2017 at 9:59 AM
Kathryn Van Kuyk
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2 Min Read

Tech specialist agency BENCH PR has announced it has added both Skillsoft and Yume to its expanding client portfolio.

Skillsoft, a global eLearning provider, is looking to increase its brand awareness in the Asia Pacific this year and has chosen BENCH to represent them across the region.

Yume is Australia’s first surplus food online marketplace, and recently secured $2.6 million of investment to fund its expansion throughout Australia.

Katy Barfield, founder and CEO of Yume, said : “BENCH PR are a highly skilled team with a social conscience.

“They were passionate about partnering with us and understand the unique marketplace we’ve built to help connect buyers and suppliers and reduce the estimated 3.9 million tonnes of food going to waste annually.

“BENCH came highly recommended and have achieved so much for us already in a short space of time.”

Jocelyn Hunter, managing director of BENCH PR, said: “Both Skillsoft and Yume are bringing much-needed innovation and new ways of tackling growing problems in our region.

“The way people learn is so different today. They want content in multiple formats, whether that’s online, in books or through video that they can access anytime, anywhere.

“Skillsoft is helping people learn new business and IT skills and take control of their career paths. Yume is a global first, using technology to reduce the growing food waste problem we have in Australia and the rest of the world. We’re excited to be able to help them tell their story and attract both buyers and suppliers to the Yume marketplace.”

 

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By Kathryn Van Kuyk
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Kathryn is an award-winning senior public relations consultant currently account managing the Vend, Fluent Retail, 90 Seconds, Code Like a Girl and Yume accounts for BENCH PR. She has worked on local and international campaigns that have not only achieved their goals, but have also won national and international recognition, including a United Nations award for excellence in public relations. For more than 19 years Kathryn has worked in corporate and consultancy roles focusing on media management, project management, strategy and stakeholder engagement. Awards: Campaign: Common Sense for East Timorese. Client: City of Yarra. 2003 • Winner - United Nations Award for Excellence in Public Relations * • Winner - Special Category, International Public Relations Association Golden World Awards * • Winner - Best Communications Team, International Business Award (Stevie) American Business Awards * • Certificate of Excellence - PR Week (Asia Pacific) Awards * • Winner - Government Relations, Public Relations Institute of Australia (National) Golden Target Awards * • Winner - Government Relations, Public Relations Institute of Australia (Victoria) State Awards for Excellence * • Certificate of Recognition (2nd Place) ‘Young PR Professional of the Year’, PR Week (Asia Pacific) Awards * Jointly awarded to Socom’s Chairman, Sheila O’Sullivan and Senior Consultant, Kathryn Van Kuyk Campaign: Rebuilding Community Confidence & Trust. Client: Becton Corporation. 2005 • Winner - Government Relations, Public Relations Institute of Australia (Victoria) State Awards for Excellence* * Jointly awarded to Socom’s Chairman, Sheila O’Sullivan and Senior Consultant’s Paul Duboudin and Kathryn Van Kuyk

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