Ben & Jerry’s Offer Free Ice-Cream To Aussie Youths Who Enrol To Vote

Ben & Jerry’s Offer Free Ice-Cream To Aussie Youths Who Enrol To Vote

8 in 10 young Australians think the world is going in the wrong direction and the environment is one of the top three concerns.

This should come as no surprise since young Australians are the ones who will live with the impacts of climate change the longest.

So Ben & Jerry’s have partnered with Australian Youth Climate Coalition (AYCC) to get every eligible young Australian enrolled and to vote climate as their #1 election issue in 2019.


They got Republic of Everyone on board to create a campaign to make this happen.

The ‘Vote Climate’ campaign kicked off in February during orientation week at UNSW and continued across other universities in NSW, ACT and QLD.

Ben & Jerry’s and AYCC helped students check and ensure they are enrolled for the upcoming federal elections.

In exchange, students earn themselves a free scoop of Ben & Jerry’s ice cream.


Republic of Everyone founder, Ben Peacock said” “It’s fantastic to see Ben & Jerry’s prepared to take on a difficult issue such as climate change.

“Too many brands want ‘safe’ issues to champion and this is probably the one that matters the most.

“Targeting young voters to enrol and vote climate will make a big difference – after all, they are the ones most affected.”

Peacock concluded: “In the last Federal election, the most marginal seat was won by just 32 votes.

“So every vote truly does count.”

The team at Republic of Everyone came up with the campaign concept, collateral, messaging and is responsible for the event activation at six campuses.

Republic of Everyone’s sister PR agency the Bravery ran the campaign PR.

Unilever – Ben & Jerry’s team:

Bert Naber

Kent Hildred

AYCC team:

Kelly Mackenzie

Republic of Everyone team:

Ben Peacock – ECD

Max Guena – Creative Director

Claire Sutton – Head of Design

Josephine North – Account Director


Please login with linkedin to comment

Australian Youth Climate Coalition Ben & Jerry's republic of everyone

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]


by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]