Nad’s, the Australian hair removal company, is searching for Australia’s Smoothest Pick Up Line.

The PR agency behind the creative concept, Believe Advertising, says the campaign is built around Australia’s love of cheeky one liners.

“I wanted to create a campaign for Nad’s that would get Australians to have a laugh while also reminding them that Nad’s has been making smooth bodies for over 22 years,” said Adrian Falk, Believe Advertising’s director.