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Reading: Bec Brideson To Launch Global Female Procurement Initiative At Cannes
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B&T > Marketing > Bec Brideson To Launch Global Female Procurement Initiative At Cannes
Marketing

Bec Brideson To Launch Global Female Procurement Initiative At Cannes

Bec Brideson
Published on: 12th June 2019 at 4:16 PM
Bec Brideson
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Bec Brideson will be launching her not-for-profit procurement initiative Women With Agency when she speaks at Badass Women during Cannes Lions 2019.

The Badass Women panels represent the world’s most badass female business leaders and creatives who will share their outlook, experiences as well as paint a picture of what a badass future for the industry looks like.

“I am beyond grateful and cannot thank the Cannes Lions team enough,” Bec Brideson said, “But as Madison Avenue descends on La Croisette yet again, I’m here to pose the question – where are all the women-owned creative empires?”

Brideson said she was excited to talk about her initiative Women With Agency which she believes will not only resolve the continuing lack of female founder representation, but enable more women to build creative empires through fairer public and corporate procurement opportunities. Bec is proud to have grown her businesses successfully but fought for many years with innumerable barriers including access to these exact opportunities. She has observed the same struggle for many other female-founded businesses both in Australia and globally, with many leaving the game or closing their doors.

“In the last two decades, female enterprise has risen 46 per cent but women are still kept out or forced from the game. This is bad for overall business. Studies have found that 34 per cent of companies who diversified their supplier base with women-owned businesses reported a positive impact on their profitability and that a gender equal labour market could add as much as $12T to global GDP,” she said.

Women-founded businesses receive only one per cent of global public procurement revenues and only one per cent of global corporate procurement dollars. Bec Brideson believes we should redress the diversity of our suppliers and support women by opening the door to greater networks and pitch opportunities through more transparent and open procurement practices.

“We need to look beyond fixing the internals of our current businesses and ask ourselves what can we do externally – as agencies, as marketers, as world-builders, and game-changers – to help women help us build better?”

Brideson is grateful to have been chosen as a badass woman for all the work she has done for the advertising landscape in Australia pushing forward women’s representation with #WaiveTogether as well as with her break-through female-focused creative work such as AFLW’s first campaign ‘I’d Like To See That’.

“Let’s all be badasses together, ” Brideson said, “I’m calling on global brands, high-level marketers and anyone else who is willing to leverage their power and influence to help female-founded agencies get the opportunities they deserve.”

Brideson will be appearing on the Cannes Lions ‘Badass Women’ panel on Thursday from 3 to 4 PM. She will be joined by two other panellists Annastasia Seebohm, Group CEO of Quintessentially and Adrianne Smith, Founder of Cannes Can: Diversity Collective.

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By Bec Brideson
Bec helps clever companies be commercially smarter with women. Women's economic influence has changed the world. Women are worth $28 of the $35 trillion dollar global consumer economy. A pioneer and innovator of understanding smarter ways to market to the female consumer, she will show you how to make diagnoses, develop strategies and create solutions to help your business capture and future-proof its share of the enormously influential female market. With over 25 years experience in the communications industry, Bec was one of 3% of females to become a Creative Director and 0.1% of women that start their own agency. Her agency Venus has been successfully running for 12 years. In 2016 Bec launched a consultancy bringing her years of developed IP to your business to unlock and leverage your brand's future potential and viability with the female economy. Engage Bec to mentor, partner and facilitate your team: • auditing your opportunity with the female market • identifying if your company has a male/female bias and how to manage this for positive outcomes • how gender segmentation plays a role in better marketing ROI • strategic product and service solutions for the female market • social media/content strategy and development for female audience Bec also delivers keynotes, locally and internationally, on marketing to women, the power of the female economy, and leveraging your brand. If you would like to know how you can make your brands commercial relationship with women even stronger, then make a time for a chat. Bec has 20+ years of connecting women to brands.

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