Bec Brideson will be launching her not-for-profit procurement initiative Women With Agency when she speaks at Badass Women during Cannes Lions 2019.
The Badass Women panels represent the world’s most badass female business leaders and creatives who will share their outlook, experiences as well as paint a picture of what a badass future for the industry looks like.
“I am beyond grateful and cannot thank the Cannes Lions team enough,” Bec Brideson said, “But as Madison Avenue descends on La Croisette yet again, I’m here to pose the question – where are all the women-owned creative empires?”
Brideson said she was excited to talk about her initiative Women With Agency which she believes will not only resolve the continuing lack of female founder representation, but enable more women to build creative empires through fairer public and corporate procurement opportunities. Bec is proud to have grown her businesses successfully but fought for many years with innumerable barriers including access to these exact opportunities. She has observed the same struggle for many other female-founded businesses both in Australia and globally, with many leaving the game or closing their doors.
“In the last two decades, female enterprise has risen 46 per cent but women are still kept out or forced from the game. This is bad for overall business. Studies have found that 34 per cent of companies who diversified their supplier base with women-owned businesses reported a positive impact on their profitability and that a gender equal labour market could add as much as $12T to global GDP,” she said.
Women-founded businesses receive only one per cent of global public procurement revenues and only one per cent of global corporate procurement dollars. Bec Brideson believes we should redress the diversity of our suppliers and support women by opening the door to greater networks and pitch opportunities through more transparent and open procurement practices.
“We need to look beyond fixing the internals of our current businesses and ask ourselves what can we do externally – as agencies, as marketers, as world-builders, and game-changers – to help women help us build better?”
Brideson is grateful to have been chosen as a badass woman for all the work she has done for the advertising landscape in Australia pushing forward women’s representation with #WaiveTogether as well as with her break-through female-focused creative work such as AFLW’s first campaign ‘I’d Like To See That’.
“Let’s all be badasses together, ” Brideson said, “I’m calling on global brands, high-level marketers and anyone else who is willing to leverage their power and influence to help female-founded agencies get the opportunities they deserve.”
Brideson will be appearing on the Cannes Lions ‘Badass Women’ panel on Thursday from 3 to 4 PM. She will be joined by two other panellists Annastasia Seebohm, Group CEO of Quintessentially and Adrianne Smith, Founder of Cannes Can: Diversity Collective.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]