Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies.
Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who are not afraid to be their true self.
Stepping out of their comfort zone and in front of a camera for the first time, the bare skin campaign celebrates confidence, feeling good and shines a light on women who have achieved greatness without fame.
Senior Marketing Manager for Bean Body, Nancy McDonald says the campaign is about celebrating inspiring, charismatic women from everyday walks of life.
“The BE ANY BODY campaign creates our own circle of influence, shying away from traditional models and influencers, shining the spotlight on inspiring real women,” she said.
“Confidence comes from feeling good, not just looking good. This campaign sets the bar for all our Bean Body campaigns to inspire our customer base to feel good about themselves,” says McDonald.
The Bean Body Muses include: Nutritionist and Founder of Cohere Studio Georgia Forsyth; Lawyer and Tech Startup Chief of Staff Kate Pullinger; Foxtel Media Marketing Manager Erin Zillman; Vogue Digital Media Specialist Eliza Connor; TV Producer Kate Bond; E-Commerce Specialist Mia Wang; Recruiter Lauren Yates; Calligraphy expert Lauren Hung; Economist Maddy McCure; Investor relations expert Gigi Penna, Technology Sales Specialist Emily Kirk and PR Founder Maz Coote.
The Bean Body Coffee Scrub product line includes six 220gram Coffee variants including Peppermint, Vanilla, Cocoa Berry, Manuka Honey, Coconut and Mandarin that feature all-natural active ingredients, no parabens, are vegan friendly, have no GMO and are packed with Sea Salt, Vitamin-E, Coconut and the humble Coffee Bean.
