BBDO Russia has released an YouTube ad which uses 360 Video to make its point that people shouldn’t look the other way when it comes to domestic violence.
The video, for the Family Matters psychological aid center, shows a man and woman in a tense standoff across a table at home. Viewers are prompted to follow the text as it unfurls, however the twist is people should have stayed focused on the woman the whole time.
“Our video is purposely lacking action”, Kirill Tsytkin, BBDO copywriter said. “The first second you see a woman turning her eyes from the camera and a text going out of the eyesight. You can stay with the woman or follow the text. However, whatever you choose, you’ll have to watch the video again to see the story from all sides”.
BBDO Russia Group
Nikolay Megvelidze — Chief Creative Director
Alexey Starodubov — Deputy Creative Director
Kirill Tsytkin — Copywriter
Sofya Nadezhina — Art Director
Boris Anisonyn — TV Production Director
Valery Gorokhov — Senior Producer
Boris Sorokin — Business Development Manager
Maxim Popov — Post Production