Australia’s largest place-based health and wellness network, Tonic Health Media has announced the expansion of its Sydney operations, hiring Jo Anne Tan as commercial manager.
As commercial manager, Tan will work directly with agency partners and key decision-makers to deliver campaigns across Tonic’s network of health-focused media inventory.
Tan joins Tonic from Bauer Media, where she worked for the past five years as an agency manager, responsible for major accounts such as P&G and Revlon.
Tonic commercial director Jack Mortlock said Tan’s appointment is a true reflection of the company’s strong start in 2017.
“With the acquisition, rebrand and expansion of our Melbourne operations, Tonic has seen a very prosperous start to the year,” he said.
“Bringing Jo Anne into the team is a true reflection of our sustained growth, and will only strengthen our position in the market.
“Tonic reaches customers at point of care and point of sale for a period of up to one hour. During this time, the audience is highly engaged with their surroundings, making our offering one of most contextually relevant in the country.
“With place-based media continuing to grow in today’s ever-changing media landscape, it’s important to only have the talent that matches the calibre of Tonic’s network. We’re delighted to bring Jo Anne on board to continue the growth trajectory set out from the start of this year.”
Tan said she was forward to joining a business that’s seen a string of successes from its inception in 2012.
“I’m looking forward to the challenge of something new, and the opportunity to drive Tonic’s growth in the out-of-home landscape is a welcome change,” she said.
“The health, lifestyle and fitness industry is very relevant at the moment, while the out-of-home industry is experiencing enormous growth. It’s an exciting time to be stepping in both personally and professionally.”
Earlier this year, Tonic grew its Melbourne operations with the appointment of Sam Matheson to lead agency relations in Victoria.
This appointment was followed by a rebrand, acquisition of TorchMedia’s Digital Pharmacy Network and upgrade of television screens, channel content and brochure board assets.
