Adventures Group Holdings has announced it will add Trade-A-Boat magazine to its existing stable of brands after coming to terms with Bauer Media last week.
First published 40 years ago, Trade-A-Boat has earned a reputation as the Bible for buying and selling boats in Australia. Initially a classifieds print publication, Trade-A-Boat now blends boats for sale and editorial content, particularly boat tests.
Adventures is a content and marketing business servicing the Australian tourism sector, and will be working closely with marine content specialists Moby Dick Content (publisher of The Captain) to develop the strategy for Trade-A-Boat.
Adventures CEO Rob Gallagher said Trade-A-Boat will complement the broader business and provide scale in a number of key growth areas, in particular with the digital audience on www.tradeboats.com.au.
“Our business has demonstrated its ability to adapt to market conditions and grow audience size and engagement for brands, and those of our partners,” he said.
“Trade-A-Boat provides another opportunity to do this in a complementary market.
“The addition of Trade-A-Boat expands our audience reach to more than half-a-million online users per month, and enhances our marketplace offering to manufacturer and dealer partners.”
Adventures content director Travis Godfredson said Trade-A-Boat has a special place in the psyche of Aussie boaties.
“Many of us have bought a boat, or dreamt of buying a boat, within the pages of Trade-A-Boat,” he said.
“This announcement signals the next exciting voyage for this important publishing icon. Our goal is to elevate Trade-A-Boat back to the mantle of the buying and selling Bible, yet again.
“Adventures is the right business to take the challenge on. It listens to the market and is committed to great business outcomes through good content.”
Adventures Group Holdings will take over publishing Trade-A-Boat magazine from the beginning of October.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]