Adventures Group Holdings has announced it will add Trade-A-Boat magazine to its existing stable of brands after coming to terms with Bauer Media last week.
First published 40 years ago, Trade-A-Boat has earned a reputation as the Bible for buying and selling boats in Australia. Initially a classifieds print publication, Trade-A-Boat now blends boats for sale and editorial content, particularly boat tests.
Adventures is a content and marketing business servicing the Australian tourism sector, and will be working closely with marine content specialists Moby Dick Content (publisher of The Captain) to develop the strategy for Trade-A-Boat.
Adventures CEO Rob Gallagher said Trade-A-Boat will complement the broader business and provide scale in a number of key growth areas, in particular with the digital audience on www.tradeboats.com.au.
“Our business has demonstrated its ability to adapt to market conditions and grow audience size and engagement for brands, and those of our partners,” he said.
“Trade-A-Boat provides another opportunity to do this in a complementary market.
“The addition of Trade-A-Boat expands our audience reach to more than half-a-million online users per month, and enhances our marketplace offering to manufacturer and dealer partners.”
Adventures content director Travis Godfredson said Trade-A-Boat has a special place in the psyche of Aussie boaties.
“Many of us have bought a boat, or dreamt of buying a boat, within the pages of Trade-A-Boat,” he said.
“This announcement signals the next exciting voyage for this important publishing icon. Our goal is to elevate Trade-A-Boat back to the mantle of the buying and selling Bible, yet again.
“Adventures is the right business to take the challenge on. It listens to the market and is committed to great business outcomes through good content.”