Bauer Announces Sponsors for 30 Days of Fashion and Beauty
Bauer Media has announced Priceline Pharmacy as the diamond sponsor of 30 Days of Fashion & Beauty 2014.
As diamond sponsor, Priceline Pharmacy will amplify their association with the event through a comprehensive magazine and online campaign combined with an extensive above the line television schedule spanning metro, regional and subscription networks.
Deborah Thomas, director of media, public affairs & brand development at Bauer Media, said: “We are incredibly excited to be working with Priceline Pharmacy for the eighth year running. The overall campaign is always hugely successful for the retailers and brands involved: driving people in-store, as well as introducing them to new fashion, beauty and accessory brands.
“We look forward to working closely with all the partners involved to deliver another successful 30 Days of Fashion and Beauty.”
“We continue our longstanding relationship with Bauer Media on The 30 Days of Fashion and Beauty campaign because it celebrates our position as Australia’s biggest beauty playground – with an unparalleled breadth of range and a rich in-store experience. In 2014, we have partnered with a 30 Days of Fashion and Beauty, Beauty Director, Rachael Brook and Beauty Blogger, Chloe Morello to amplify our digital footprint and take details of our compelling offer to the widest possible audience,” said Mark O’Keefe, General Manager Marketing, Priceline Pharmacy.”
Launching on the 28th August in the forecourt of Sydney’s St Mary’s Cathedral, Priceline Pharmacy will be joined by platinum sponsor, Swarovski and gold sponsors Revlon, Schwarzkopf, Twinings, Seiko, Deep Spring, Anatomicals, Palmolive, Billabong and Neutrogena.
Priceline Pharmacy will also launch a 30 Days of FAB microsite, featuring information on all Priceline Pharmacy activity, events, and competitions throughout the month long festival. In-store multimedia screens, radio feed and an instant smartphone app will further promote Priceline Pharmacy’s campaign to customers.
30 Days of Fashion & Beauty will reach 8.76 million consumers aged 14 years and over through promotion in magazine and via the events on the 30 Days calendar this year.
Latest News
Kyle & Jackie O Celebrate 20 Years On Air Together
Kyle & Jackie O celebrate two decades on air together. Apparently, Alan sent some fresh-baked scones as congratulations.
Media Agency Half Dome Named Fastest Growing Tech Company In Deloitte Tech Fast 50 2020
The winners of Deloitte's Tech Fast 50 2020 are in with Blockbuster Video sadly not managing a guernsey again this year.
‘Introducing with Tim Blackwell’ Podcast Launched By Nova Entertainment
With so many podcasts these days will humans ultimately form a third ear? Or, will they just hit the stop button?
Patagonia Says No To Black Friday, Cyber Monday: “Buy Less, Demand More”
Patagonia has the perfect knack of getting you out amongst nature while feeling really bad about it at the same time.
Thursday TV Wrap: Viewers Rack The Cue As Non-Ratings Sets In
TV ratings have officially finished for 2020, meaning it's cricket, Big Bash & repeats of Bondi Recue until February.
“Clean-Up In Aisle Five!” Shopper Goes Berko, Destroys Aldi’s Entire Alcohol Section
B&T warns the footage of Aldi's booze section being destroyed will be distressing for students & young adland employees.
Mari Kauppinen To Lead The Marketing Practice’s New Australian Office
Mari Kauppinen to head Marketing Practice’s Aussie office. Insists there'll be no crocheted doily on spare toilet roll.
Nielsen Connect Partner Network Welcomes Australian Tech Platform Glow
Here's one for B&T's techy readership. Which is really just a euphemism for "you probably won't udnerstand any of it".
Winners Of Latest OMA Creative Collection Competition Revealed
Here is the cream of Australia's outdoor industry. And, rest assured, Clive Palmer does not feature in any capacity.
What Sales Executives Need To Survive In The AC (After COVID-19) Era
Admittedly, B&T's rarely first with the buzzwords, however, a quick glimpse of this headline will show our cool cachet.
Aussie Undies Subscription Brand KNOBBY Rolls Out Amusing Fortune-Teller Campaign
If B&T could offer one simple observation - KNOBBY is a tremendous name for a brand of men's underpants.
Santa Ends Up On The Psychiatrist’s Couch In Truly Nutty Spot For The Norwegian Postal Service
Does the mere thought of Christmas have you pondering ink blots at your psychiatrist? Empathise with this lunacy.
Animal Extinction Compared to Black Friday Sale In Clever & Confronting Ad For Born Free Foundation
Want to see the perfect example of an agency doing clever and doing good at the very same time? Watch this cracker.
Telco Firm Orange Delivers Heart-Warming Christmas Treat Via Publicis
This heart-warming spot comes with plenty of "oohs" and "aahs". Stub your toe and add in some extra "faaarks" too.
Pringles Declares “Let’s Celebrate” In New Christmas Campaign
Ever wanted to experience the sheer addictiveness of monosodium glutamate & dextrose? Pop Pringles and you won't stop.
Zoom Gloom And Screen Fatigue In The Era Of COVID
Here's top health tips on surviving lockdown & Zoom etc. Sadly, he lost B&T staff at the "diet and exercise" juncture.
Cadbury Australia Launches Live Santa In World First
If there's one uptick to COVID, at least you won't have to spring 90 bucks for a single photo with Santa this year.
“Bullsh*t!”: Sandilands Mocks Woman’s Day Over Claims Of A ‘Kyle & Jackie O’ Split
This "Kyle slams Woman's Day" story would've been almost perfect if B&T could've somehow tied Roxy Jacenko into it too.
Alpha Digital Snares Krispy Kreme Contract, Among Others
Elasticised pants suddenly all the rage among Alpha Digital staff after snaring Krispy Kreme's business.
ABC Slammed For All-White Presenters In 2021 Flagship Program Line-Up
ABC slammed for all-white presenters. Stranger still, not even one sarcastic tweet from Yassmin Abdel-Magied.
Creative Studios Bear Meets Eagle On Fire, SPEED Appointed By Wisr
Wisr looks past the preposterously silly name and appoints creative studio Bear Meets Eagle On Fire.
ABC Upfronts: Q+A Moves To Primetime, New Dramas, ABC TV Plus Launches & More!
Are you laissez-faire about the ABC's Upfronts? Well, it's your tax dollars their spending when walking off the job.
Kiwi BMW Campaign, Via Pead, Inspired By Amsterdam’s Red Light District
Agency evokes Red Light District for car activation. Surprisingly, the easily upset are yet to formally complain.
Asahi & Peroni Launch Major Campaigns In Time For Summer
Nothing but nothing screams "I'm a bit of a wanker" quite like a neatly stacked fridge full of Asahi and Peroni.
WATCH: Tourism NZ Reveals How ‘Play NZ’ Succeeded On YouTube
When you consider none of us have been allowed to leave the house for the past 10 months, this tourism ad is a triumph.
Google To Reveal How Much Our Politicians Spend On Ads
Google to reveal how much Aussie pollies spend on ads, giving us all the more reason to hate them even more.
Six Handy Tips For When A Client Or Customer Loses Their Rag
Here are six top tips for dealing with angry clients or customers, with grovelling and arse-kissing noticeably absent.
Wednesday TV Wrap: TV Viewers Show Little Love For The 2020 ARIA Awards
The ARIAs join the Australian Of The Year & the Melbourne Cup in things TV viewers decreasingly can't be bothered with.
Apple Spreads The Christmas Joy In New Ad Starring Rapper Tierra Whack
Top of B&T's Christmas wish list is Apple. Okay, Johnnie Walker first, a new rod and reel second, and maybe then Apple.
Frontier Advertising Rebrands, Wins New Clients & Boosts Teams
Frontier Advertising has rebranded to Frontier Media which, let's be honest, isn't really pushing too many frontiers.
