Bauer Media has announced Priceline Pharmacy as the diamond sponsor of 30 Days of Fashion & Beauty 2014.
As diamond sponsor, Priceline Pharmacy will amplify their association with the event through a comprehensive magazine and online campaign combined with an extensive above the line television schedule spanning metro, regional and subscription networks.
Deborah Thomas, director of media, public affairs & brand development at Bauer Media, said: “We are incredibly excited to be working with Priceline Pharmacy for the eighth year running. The overall campaign is always hugely successful for the retailers and brands involved: driving people in-store, as well as introducing them to new fashion, beauty and accessory brands.
“We look forward to working closely with all the partners involved to deliver another successful 30 Days of Fashion and Beauty.”
“We continue our longstanding relationship with Bauer Media on The 30 Days of Fashion and Beauty campaign because it celebrates our position as Australia’s biggest beauty playground – with an unparalleled breadth of range and a rich in-store experience. In 2014, we have partnered with a 30 Days of Fashion and Beauty, Beauty Director, Rachael Brook and Beauty Blogger, Chloe Morello to amplify our digital footprint and take details of our compelling offer to the widest possible audience,” said Mark O’Keefe, General Manager Marketing, Priceline Pharmacy.”
Launching on the 28th August in the forecourt of Sydney’s St Mary’s Cathedral, Priceline Pharmacy will be joined by platinum sponsor, Swarovski and gold sponsors Revlon, Schwarzkopf, Twinings, Seiko, Deep Spring, Anatomicals, Palmolive, Billabong and Neutrogena.
Priceline Pharmacy will also launch a 30 Days of FAB microsite, featuring information on all Priceline Pharmacy activity, events, and competitions throughout the month long festival. In-store multimedia screens, radio feed and an instant smartphone app will further promote Priceline Pharmacy’s campaign to customers.
30 Days of Fashion & Beauty will reach 8.76 million consumers aged 14 years and over through promotion in magazine and via the events on the 30 Days calendar this year.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]