Bauer Media has announced Priceline Pharmacy as the diamond sponsor of 30 Days of Fashion & Beauty 2014.
As diamond sponsor, Priceline Pharmacy will amplify their association with the event through a comprehensive magazine and online campaign combined with an extensive above the line television schedule spanning metro, regional and subscription networks.
Deborah Thomas, director of media, public affairs & brand development at Bauer Media, said: “We are incredibly excited to be working with Priceline Pharmacy for the eighth year running. The overall campaign is always hugely successful for the retailers and brands involved: driving people in-store, as well as introducing them to new fashion, beauty and accessory brands.
“We look forward to working closely with all the partners involved to deliver another successful 30 Days of Fashion and Beauty.”
“We continue our longstanding relationship with Bauer Media on The 30 Days of Fashion and Beauty campaign because it celebrates our position as Australia’s biggest beauty playground – with an unparalleled breadth of range and a rich in-store experience. In 2014, we have partnered with a 30 Days of Fashion and Beauty, Beauty Director, Rachael Brook and Beauty Blogger, Chloe Morello to amplify our digital footprint and take details of our compelling offer to the widest possible audience,” said Mark O’Keefe, General Manager Marketing, Priceline Pharmacy.”
Launching on the 28th August in the forecourt of Sydney’s St Mary’s Cathedral, Priceline Pharmacy will be joined by platinum sponsor, Swarovski and gold sponsors Revlon, Schwarzkopf, Twinings, Seiko, Deep Spring, Anatomicals, Palmolive, Billabong and Neutrogena.
Priceline Pharmacy will also launch a 30 Days of FAB microsite, featuring information on all Priceline Pharmacy activity, events, and competitions throughout the month long festival. In-store multimedia screens, radio feed and an instant smartphone app will further promote Priceline Pharmacy’s campaign to customers.
30 Days of Fashion & Beauty will reach 8.76 million consumers aged 14 years and over through promotion in magazine and via the events on the 30 Days calendar this year.