Bauer Media Launches Unique Sampling Boxes From Fave Aussie Women Mags

Bauer Media Launches Unique Sampling Boxes From Fave Aussie Women Mags
SHARE
THIS



Bauer Media in partnership with Chicane Marketing has launched ‘THE EDIT’ – five unique sample boxes curated by Australia’s favourite magazine brands including Harper’s BAZAAR, CLEO, COSMOPOLITAN, Dolly, and ELLE.

Featuring a selection of on-trend products, hand-picked each quarter to reflect the essence of each magazine brand, THE EDIT offers advertisers the opportunity to place new and exciting beauty, fashion and lifestyle products in the hands of consumers – delivered straight to their home or office.

“We value the tangible impact of sampling and have already had great success with clients investing in our existing sampling opportunities such as our Royal Show showbags, which reach over 100,000 reader’s nation-wide each year. This is a great addition to our sales portfolio and another exciting way for our commercial partners to connect their product with Australian women,” Bauer Media’s director of media solutions Simon Davies said.

THE EDIT will initially be available to subscribers of Bauer Media’s fashion and young women’s titles and will provide commercial partners with an opportunity to sample full size product along with supporting marketing collateral such as vouchers, redemption codes or product catalogues.

“As Bauer Media’s sampling agency, we are thrilled to be a part of this new project. THE EDIT epitomises strategic product placement, with the activity’s premise based on connecting brands with loyal magazine readers, whom are actively seeking a sampling experience,” Chicane Marketing director Brendan Williams added.

“The exclusive nature of this in-home sampling opportunity is unique as it enables five segmented target markets, each aligned with the magazines, to trial and engage with participating brands. This tailored sampling exercise, coupled with the endorsement from Bauer Media’s revered editorial team, offers an exceptional opportunity for partnership brand marketing.”

For booking deadlines and more information regarding THE EDIT, contact your Bauer Media account manager or Chicane Marketing.

Please login with linkedin to comment

The Edge yourtaxis

Latest News

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]