Bauer Launches Content Initiative ‘Women To Love’

Bauer Launches Content Initiative ‘Women To Love’

Bauer Media has announced its latest initiative in female-driven storytelling, with the launch of its new digital destination Women to Love.

Women to Love is a cross-brand content initiative spanning the Bauer women’s digital network, including Now to Love, sharing relevant and inspiring stories of women in the arts across Australia.

Women to Love celebrates women who are making a difference, leading their field and driving conversation around women’s roles in the arts and media industries. Longer-form storytelling sees interviews with personalities like NOW founder Tracey Spicer (main photo), filmmakers Genevieve Clay-Smith and Lynette Wallworth, illustrator Kerrie Hess and writer and actress Michelle Law.

Bauer Media’s purpose driven Female Futures initiative is leading the charge on the important conversations around the women’s agenda. Women to Love’s launch is in response to key insights around women’s presence within senior creative arts positions.

Statistics show that despite women accounting for 52 per cent of filmgoers, of the top 100 films of 2016, just four per cent of directors were female and in 2015, women made up just 19 per cent of the workforce on top grossing films – the same figure as 2001.

Women to Love comes at a cataclysmic time in the media landscape. The female voice has never been so prevalent in mainstream media,” says Lorna Gray, managing editor, digital features. “Women to Love is an essential element of Bauer’s overarching Female Futures strategy, delivering an engaging, focused and unique editorial platform in which we can continue to share the type of female-focused storytelling the likes of Story54 has done so successfully.”

The platform is edited by Digital Features Editor Mahalia Chang and Lorna Gray, managing editor, digital features, and will play an important role in contributing to Bauer’s corporate promise, announced in February, to deliver 10 Million Words across its brands by 2019.

Featured creative Kerrie Hess said, “I’m thrilled to be part of ‘Women to Love’. It’s great to see all kinds of women in the arts celebrated on the platform. Supporting each other is the best way we can all move forward together.”




Please login with linkedin to comment

Bauer Media tracey spicer Women to Love

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]