Bauer Media has announced its latest initiative in female-driven storytelling, with the launch of its new digital destination Women to Love.
Women to Love is a cross-brand content initiative spanning the Bauer women’s digital network, including Now to Love, sharing relevant and inspiring stories of women in the arts across Australia.
Women to Love celebrates women who are making a difference, leading their field and driving conversation around women’s roles in the arts and media industries. Longer-form storytelling sees interviews with personalities like NOW founder Tracey Spicer (main photo), filmmakers Genevieve Clay-Smith and Lynette Wallworth, illustrator Kerrie Hess and writer and actress Michelle Law.
Bauer Media’s purpose driven Female Futures initiative is leading the charge on the important conversations around the women’s agenda. Women to Love’s launch is in response to key insights around women’s presence within senior creative arts positions.
Statistics show that despite women accounting for 52 per cent of filmgoers, of the top 100 films of 2016, just four per cent of directors were female and in 2015, women made up just 19 per cent of the workforce on top grossing films – the same figure as 2001.
“Women to Love comes at a cataclysmic time in the media landscape. The female voice has never been so prevalent in mainstream media,” says Lorna Gray, managing editor, digital features. “Women to Love is an essential element of Bauer’s overarching Female Futures strategy, delivering an engaging, focused and unique editorial platform in which we can continue to share the type of female-focused storytelling the likes of Story54 has done so successfully.”
The platform is edited by Digital Features Editor Mahalia Chang and Lorna Gray, managing editor, digital features, and will play an important role in contributing to Bauer’s corporate promise, announced in February, to deliver 10 Million Words across its brands by 2019.
Featured creative Kerrie Hess said, “I’m thrilled to be part of ‘Women to Love’. It’s great to see all kinds of women in the arts celebrated on the platform. Supporting each other is the best way we can all move forward together.”
IBM has unveiled a breakthrough in computer chip semiconductor design with the development of the world’s first chip announced with 2 nanometre (nm) nanosheet technology. The foundation of data processing chips, semiconductors play critical roles in the calculations performed by computers, appliances, communication devices, transportation systems, and critical infrastructure. But demand for faster and more […]
Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]
Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]
Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]
In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]
B&T’s Emerging Agency Of The Year, Nightjar, has recently appointed an advisory board to help drive their growth domestically and scale up internationally. The board brings a new level of strategic thinking to the team and ensures the world class standard of Nightjar’s work continues. The impressive pedigree of both board members means that Nightjar […]
Cryptocurrency dogecoin has seen its price fall after Elon Musk called it a ‘hustle’ during his controversial hosting spot on Saturday Night Live. Despite having previously been a vocal supporter of the cryptocurrency on Twitter, leading to a surge in investment, Musk’s hosting gig coincided with a dramatic drop in dogecoin’s price. The currency began […]