Bauer Media Brands Unite Against Tampon Tax with ‘No Gender Selective Tax’ Campaign

Bauer Media Brands Unite Against Tampon Tax with ‘No Gender Selective Tax’ Campaign
Candice Wyman
By Candice Wyman



Publishing player Bauer Media has announced the launch of its ‘No Gender Selective Tax campaign – a push to end what is essentially a tax on being a woman.

The No Gender Selective Tax campaign is a major cross-brand initiative to remove the Goods and Services Tax (GST) from the price of tampons, pads and sanitary items for all Australian women.

Bauer’s leading titles have united to influence legislative change, with 36 media brands, including ELLE, The Australian Women’s Weekly, Cosmopolitan, Woman’s Day as well as the Trader Group supporting the campaign.

Consumers are encouraged to sign the petition at bloodyannoying.com if they wish to join the campaign.

The campaign was created by Bauer Media’s insights-led commercial storytelling division, Story54, in collaboration with leading communications and advocacy experts Collins Gartrell.

Bauer Media CEO Paul Dykzeul said: “For well over half a century, our brands have been forceful advocates for women’s issues and have played a significant role in promoting political, social and cultural change.

“We intend to use our influential voice to make a change to our tax system that should have been made years ago.”

Fiorella Di Santo, general manager of publishing for fashion, luxury, food and home, said: “This isn’t just about women, it’s about equity and fairness. The GST on sanitary products is effectively a tax on being female. It’s unfair and discriminatory and has to go.”

The No Gender Selective Tax campaign is a part of Bauer Media’s corporate purpose to be the champion for Australian women, and its promise to publish 10 million words by 2019 towards a more equal future for women.

Jane Waterhouse, general manager of Story54, said: “Bauer Media’s role in this campaign is to act as change agents. We want to represent the voice of Australian women, and ensure this issue is heard and not hidden.”

The campaign launches today across Bauer Media’s print, digital and social media channels. It is intended to be the first in a series of Bauer Media campaigns to create change and a more equal future for Australian women.

CREDITS

Creative directors: Simon Collins, Collins Gartrell; Clare Catt and Jane Waterhouse, Bauer Media

Art direction: Zoe Mckenzie, Bauer Media

Campaign directors: Claudine Hall and Kate Althans, Bauer Media

 




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