Bauer Media has expanded its audio offering, building on the success of Gourmet Traveller’s Set Menu series with new podcasts from Woman’s Day and Take 5.
In partnership with Whooshkaa, the podcasts have been developed to attract new audiences through exclusive content from the magazine brands.
Woman’s Day Uncensored is hosted by lifestyle director Kristie Lau along with editor-in-chief Fiona Connolly and associate editor Phil Koch.
The podcast explores the stories behind the week’s hottest stories, with listeners getting exclusive insights into how the team delivers the most sought-after entertainment news.
Take 5 Ripper Real Life delves into new territory, delivering the magazine’s signature real life stories in podcast format.
Narrated by the publication’s deputy editor, Kate Kirsten, the podcast will share people’s real stories of hope, tragedy, finding love and overcoming the odds.
Commentary by Take 5 editor Paul Merrill, picture editor Marei Bischarn, and news and features editor Kim Bonnett, add authenticity and fun to the podcast series.
Paul Weaving, head of product development at Bauer, said: “The podcasts will provide great content that our listeners are sure to love, extending the brand experience to new platforms.”
Bauer has partnered with Whooshkaa to provide podcast production, distribution, analytics, and ad sales support.
Whooshkaa CEO Rob Loewenthal said: “We’re thrilled to work with Bauer, bringing fans closer to their favourite publications through audio on demand content.”
Woman’s Day Uncensored and Take 5 Ripper Real Life are available on iTunes and all regular platforms.
