Publisher Bauer Media has delivered on its corporate promise to write ‘10 Million Words’ towards a more equal future for females.
The word count currently stands at 10,531,653 but is forecast to exceed this number by 31 December 2018.
As part of the business’ 2018 #Femalefutures initiative, Bauer’s brands have worked tirelessly to champion a more equal future for women across its pages and platforms.
The publisher’s magazine brands have created content that aims to improve women’s financial literacy, profile women in STEM-related industries, paint a picture of a diverse Australia and the changing face of families, close the super and the gender pay gap, and educate women on how to prepare for AI’s effect on employment.
Bauer has strived to ensure that each of its platforms have celebrated, empowered, profiled and educated readers to inspire and influence societal change.
Brands such as The Australian Women’s Weekly, Woman’s Day and Harper’s BAZAAR have profiled influential women from all walks of Australian life including Dame Quentin Bryce, Julie Bishop, Sibella Court, Camilla Franks, Maggie Beer, Natalie Joyce, Dr Kerryn Phelps, Amy Shark, AFLW player Darcy Vescio, and Katherine Langford.
Along with the 10 Million Words commitment, Bauer continued to forge a #Femalefuture through campaigns, activations and events.
From The Australian Women’s Weekly Women of the Future Awards, ELLE’s ‘Rise Up’ print on-demand April issue, and Harper’s BAZAAR’s initiative rebrand from ‘Fabulous At Any Age’ to ‘Visionary Women’, Bauer has endeavoured to drive change where readers have said it is needed most.
In July, Bauer launched ‘No Gender Selective Tax’ – a united campaign to remove the unfair tax on tampons.
After only four weeks, Bauer welcomed the decision by the state, territory and federal governments to remove the GST on sanitary products, which was described by The Australian Women’s Weekly editor-in-chief Nicole Byers as a “great win for women”.
On achieving the 10 Million Words milestone, Bauer’s Australia and New Zealand CEO, Paul Dykzeul, said: “To say we’re proud of this achievement is an understatement.
“When we launched in February, the idea of ten million words felt ambitious but achievable if the entire business and our brands got behind and supported the cause.
“The milestone is testament to the dedication and passion of our talented team who have reached the target in just 10 months.
“Shaping a more equal female future for Australian women is at the forefront of everything we do, and we all look forward to continuing to champion this throughout 2019 and beyond.”