Battle Between Uber And New York City Mayor Heats Up

Battle Between Uber And New York City Mayor Heats Up

Uber isn’t all free ice-cream and kittens, the ride-sharing app has revved up its attacks against New York City Mayor Bill de Blasio over his proposal to cap Uber’s growth in New York.

According to the New York’s Department of Transportation, the number of for-hire vehicles operating in New York City has increased 63 per cent since 2011. Mayor de Blasio’s proposal would cap the number of cars Uber could use for up to a year while city officials study the huge congestion problems in New York.

Uber’s masthead on The New York Times homepage

Uber is pushing back with force, taking out a masthead campaign on The New York Time‘s homepage (above) attacking de Blasio’s proposal. The ad references a Times opinion piece about why de Blasio’s legislation is “a bad idea” and a link to the Uber online petition.

This New York Times masthead isn’t the only channel Uber is using to attack the Mayor. Uber has also ran an app campaign urging users to sign a “Support Uber NYC” petition. It’s also retweeting Twitter posts attacking the Mayor.

Uber has also been running a TV campaign against the proposal. The sappy TVCs, starring Uber drivers, portray de Blasio as out of touch, giving into the taxi industry and an enemy to working residents:

 




Please login with linkedin to comment

'Home Away From Home’ Advertising Standards Bureau

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]