Bastion Collective Acquires Research Agency

Bastion Collective Acquires Research Agency

Bastion Collective has continued its expansion with the acquisition of research agency Latitude Insights.

Bastion Collective comprises integrated communications agency Bastion Effect, sponsorship specialist Bastion EBA, government and China advisory firm Bastion S&GO, reputation management company Bastion RM, merchandising business Bastion Promote, creative content firm Bastion Stadium, major initiatives business Bastion Live and now research firm Latitude Insights.

The innovative insights and research company has produced leading work for some Australia’s biggest companies including; Commbank, Target, Simplot, Medibank, McDonald’s and Metcash.

Latitude is an innovative leader in research, creating a bespoke insights forum that allows clients to survey an unlimited number of regular customers. In addition, it has developed a digital dashboard that generates specific results for every user – particularly useful for large franchisee and retail businesses.

Led by CEO Dianne Gardiner, who started Latitude Insights in 2008, the agency will be renamed Bastion Latitude from 1 February.

Offering a mix of online and offline qualitative and quantitative research, marketing and consulting, Latitude Insights harnesses technology to help brands connect with customers and identify opportunities within the market.

Gardiner said, “We’re about bringing customers into clients’ decision making process and enhancing these key relationships through flexible, agile and responsive insights and research.

“The market is changing quickly and it is essential for businesses to stay on top of their customers’ changing needs. Businesses cannot afford not to be customer centric.”

“We look forward to joining such a group of likeminded businesses and developing some truly insights-led integrated campaigns with Bastion Collective’s agencies that will create waves in the communications space.”

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