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Reading: Social media sensation, a 15 year old Holden Barina, To Be Sold For Charity
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B&T > Media > Social media sensation, a 15 year old Holden Barina, To Be Sold For Charity
Media

Social media sensation, a 15 year old Holden Barina, To Be Sold For Charity

Karen Eck
Published on: 17th July 2014 at 9:25 AM
Karen Eck
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The 1999 Barina hatchback lighting up YouTube and Twitter is being sold off to raise money for charity.

Social media has gone crazy over the hilarious Buy My Barina video posted by Sydney digital guru David Johns to sell his trusty old manual car after he and his mates came up with the idea over a few beers.

Johns has announced that his 1999 Holden Barina “Limited City Edition” (complete with “front and rear tyres” and “three interchangeable hubcaps”) will now be sold to the highest bidder to raise funds for Cancer Council Australia.

“I cannot believe the amazing response to the video and the website we made as a bit of a laugh,” Johns said. “I thought I might get around $1000 for the car, but with all the interest and media exposure we hope to raise a lot more than that for the Cancer Council.”

David nominated Cancer Council Australia to receive all proceeds from the sale of the Barina because cancer claimed his father 12 years ago.

With the Buy My Barina video a raging favourite on YouTube and Twitter, David’s ageing pride and joy could well break secondhand car sale records.

Who wouldn’t bid for a 15-year-old classic Aussie car with this sales pitch: “This is Driving Redefined, with 20th Century Technology – FM/AM Radio, Auto-stop Cassette Player, Front/rear screen wiper and internal fan. Don’t just make history, drive it.”

Buy My Barina has logged more than 400,000 views on YouTube, 500,000-plus tweets and thousands of buying offers in the past 24 hours. The viral video, which looks like a slick new-car commercial, has attracted attention from television around the world, including Good Morning America, NBC, CBS, ABC News, CNN and locally Sunrise and The Project.

For the video and website, David called on the help of his workmates at the Chimney Group, which makes feature films, documentaries, music videos, TV commercials and web-based film.

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By Karen Eck
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Karen has nearly 20 years of media and marketing experience in Australia and around the world. She founded eckfactor in the United States in 1999 and managed publicity campaigns for Discovery Channel, National Geographic, Columbia Tri-Star International and USA Networks. eckfactor was hired by Harpo Productions to manage media relations for Oprah's Ultimate Australian Adventure in December, 2010. She worked in collaboration with Kim McKay of Momentum2, who managed stakeholder relations. Karen was the event media director for the Eco-Challenge global expedition race series created by Mark Burnett, executive producer of Survivor, the worldwide reality TV phenomenon. She worked on Eco-Challenge races in Morocco, Argentina, Borneo and New Zealand. In 2001, Karen moved the company to Australia where it has grown and become a premier publicity agency specialising in media and entertainment with many blue chip clients. Karen prides herself on adding value for clients and partnering with them to build and enhance their brands. Prior to founding eckfactor, Karen worked in publicity for ABC-TV before becoming senior publicist for the Nine Network. Karen holds a Bachelor of Arts Communications degree from the University of Canberra. Karen and the eckfactor team focus on delivering results and working on interesting projects with great people (or vice versa). Current clients include Sony Pictures Television, Harpo Productions, WWE, MTV, STVDIO, World Movies and TV Touring's live events with Cesar Millan, Deadliest Catch and Super Nanny Jo Frost. In September eckfactor managed media for Donald Trump's first speaking event in Australia. In 2011 she founded a new brand under eckfactor called Perfeckt,which specialises in digital PR and content. Perfeckt works with new and existing clients to extend their PR campaigns.

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