Bare Bones Launches Saucy Campaign Via REBORN

Bare Bones Launches Saucy Campaign Via REBORN

Bare Bones has debuted a new campaign via creative agency REBORN to show off its new range of premium gravies and finishing sauces.

The campaign “Savour Simplicity” aims to inspire consumers to choose Bare Bones by creating a harmonious link to the brand and celebrating the moments food creates.

The new collection of gravies, finishing sauces incorporates deliciously simple ingredients such as truffle, black garlic and Australian wines to complement herbs and rich glace.

The four sauces are:

  • Classic gravy with black garlic
  • Red wine jus with rosemary and thyme
  • Free-range chicken gravy with white wine
  • Mushroom sauce with truffle,

Shane Kent, chief marketing officer at Bare Bones, said: “The Bare Bones campaign entices people to lean into simplicity and savour the pure pleasure that is created when everything falls into place in the kitchen.

“We understand Australian shoppers want new options and we’re excited to be able to innovate and redefine the sauces and gravy category.

“Our Bare Bones range represents what modern consumers want, which is to find a sense of joy in the meals they create, for themselves and for loved ones, regardless of their culinary capabilities.”

David Easton, CEO at REBORN, said: “We’re thrilled to launch Bare Bones into the Australian market.

“It’s a privilege to be working with a company that is continuing to innovate its role in the kitchen through products that focus on simple, premium quality ingredients to create delicious meals.”

The campaign with media through Carat, will run during the winter period across OOH, Digital and Social.

Client: Bare Bones ANZ
Creative Agency: REBORN Sydney
Media Agency: Carat AU / NZ
PR Agency: Dec PR
Production: Painted Black
Music: Electric Sheep
Composer: Helena Czajka




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Bare Bones David Easton REBORN Shane Kent

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