J. Walter Thompson has launched a new campaign for RAC Roadside Assistance. The work addresses drivers who don’t believe they’ll break down by reminding them that RAC makes a bad situation better for over 8000 members a week.
J. Walter Thompson Perth creative director Dav Tabeshfar said: “The ‘Bad, Worse, Better.’ idea lets us talk about the cold, hard breakdown stats, then gives us a lovely little glimpse into the more intimate anxiety that RAC Roadside Assistance rescues us from.”
The campaign features two 30-second TVCs, radio, outdoor and digital. The TVCs were directed by Matt Kamen at GoodOil Films.
https://youtu.be/_6NLjrByrjM
https://www.youtube.com/watch?v=LzAuTR05X1A
Creative Credits:
ECD: Simon Langley
CD: Dav Tabeshfar
Creative: Elliott White
Creative: Patrick Allenby
Creative: Dav Tabeshfar
Agency Producer: Paul Friedmann
Account Director: Tammy Hackett
Account Manager: Lucy Stoelwinder
Executive Planning Director: Angela Morris
Planner: Celia Garforth
Client: Danielle Olbromski
Production Company: Goodoil Films
Producer: Llew Griffiths
Director: Matt Kamen
Sound: Brainestorm
Post Production: Method
