Band-Aid Named Trusted Brand for Eighth-Straight Year

Band-Aid Named Trusted Brand for Eighth-Straight Year
SHARE
THIS



Band-Aid and Johnson & Johnson have both been named in the Reader’s Digest Top Ten Most Trusted Brands in Australia for 2014.

For the eighth consecutive year, BAND-AID® Brand has been voted among Australians as a trusted brand and ranks 5th in Australia’s ‘Top Ten’ Most Trusted Brands in 2014. Johnson & Johnson has also been awarded the 7th spot in the Reader’s Digest survey after seven previous appearances on the trusted brands list.

BAND-AID®Brand ranks in the top 10 following a nationwide consumer survey, which revealed itto be Australia’s Most Trusted Brand in the Adhesive Bandage category.

The well-loved BAND-AID® Brand continues to innovate and has moved from being strictly a bandage brand to offer a wide variety of products to meet the diverse needs of today’s active families.

Parent brand Johnson & Johnson embraces research and science to develop innovative ideas, products and services to advance the health and wellbeing of people. In 2014, the company received a high trust rating in the First Aid category, no doubt in tribute to its long heritage in wound care dating back more than 80 years in Australia.

Reader’s Digest’s Most Trusted Brands is an independent survey of over 2,400 Australian adults on which brands they trust the most across 46 categories of products and services spanning a wide range of industries.

The survey has been running for 13 years and is determined by Australian opinions on which brands consistently deliver on their promise – satisfying consumers’ needs, making their lives easier and offering them value for money.

Brands produced by the Johnson & Johnson Consumer Companies did well in a number of categories this year:

  • BAND-AID® Brand – Most Trusted Brand in Adhesive Bandage category
  • BAND-AID® Brand – Highly Commended in the First Aid Category
  • Johnson & Johnson – Highly Commended in the First Aid Category
  • SPLENDA® – Highly Commended in the Sugar Substitute Category

Corporate and Public Affairs Manager for Johnson & Johnson Pacific, Mitzi Saitzyk, says, “We are proud to continue to provide high quality products that Australians can trust. Our treasured brands have a long legacy of caring for families and offering them peace of mind.

“Our consecutive appearances in the Reader’s Digest Trusted Brand list over the past eight years are testament to our commitment to produce reliable family favourites, across generations,” she says.

According to Reader’s Digest, trust is a badge of honour that needs to be carefully nurtured and protected, and Australians place their trust in brands with the following attributes:

  • Premium quality at an affordable price
  • Everlasting, reliable and cost-effective
  • A positive reputation
  • Business longevity

“This recognition gives us confidence that we are getting it right for Australian consumers  and continuing to meet their needs, which is something we are passionate about across all our brands,” concludes Ms Saitzyk.

Please login with linkedin to comment

Fox Sports InMobi Partnerships sandra hook

Latest News

Adgile Doubles-Down On Australia Growth With Team Expansion
  • Advertising

Adgile Doubles-Down On Australia Growth With Team Expansion

Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]

Val Morgan Digital & Fandom Team Up With Adidas For New Campaign Featuring Esports Star
  • Campaigns

Val Morgan Digital & Fandom Team Up With Adidas For New Campaign Featuring Esports Star

Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]

Akcelo Expands Data Strategy And Martech Capabilities With Appointment Of Senior Marketer Anne Ngo
  • Advertising

Akcelo Expands Data Strategy And Martech Capabilities With Appointment Of Senior Marketer Anne Ngo

Brand experience and innovation company Akelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]

7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy
  • Marketing

7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy

7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy.  With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer.  7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]