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Band-Aid Named Trusted Brand for Eighth-Straight Year

Band-Aid Named Trusted Brand for Eighth-Straight Year
Shelby Gemmola
By Shelby Gemmola
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Band-Aid and Johnson & Johnson have both been named in the Reader’s Digest Top Ten Most Trusted Brands in Australia for 2014.

For the eighth consecutive year, BAND-AID® Brand has been voted among Australians as a trusted brand and ranks 5th in Australia’s ‘Top Ten’ Most Trusted Brands in 2014. Johnson & Johnson has also been awarded the 7th spot in the Reader’s Digest survey after seven previous appearances on the trusted brands list.

BAND-AID®Brand ranks in the top 10 following a nationwide consumer survey, which revealed itto be Australia’s Most Trusted Brand in the Adhesive Bandage category.

The well-loved BAND-AID® Brand continues to innovate and has moved from being strictly a bandage brand to offer a wide variety of products to meet the diverse needs of today’s active families.

Parent brand Johnson & Johnson embraces research and science to develop innovative ideas, products and services to advance the health and wellbeing of people. In 2014, the company received a high trust rating in the First Aid category, no doubt in tribute to its long heritage in wound care dating back more than 80 years in Australia.

Reader’s Digest’s Most Trusted Brands is an independent survey of over 2,400 Australian adults on which brands they trust the most across 46 categories of products and services spanning a wide range of industries.

The survey has been running for 13 years and is determined by Australian opinions on which brands consistently deliver on their promise – satisfying consumers’ needs, making their lives easier and offering them value for money.

Brands produced by the Johnson & Johnson Consumer Companies did well in a number of categories this year:

  • BAND-AID® Brand – Most Trusted Brand in Adhesive Bandage category
  • BAND-AID® Brand – Highly Commended in the First Aid Category
  • Johnson & Johnson – Highly Commended in the First Aid Category
  • SPLENDA® – Highly Commended in the Sugar Substitute Category

Corporate and Public Affairs Manager for Johnson & Johnson Pacific, Mitzi Saitzyk, says, “We are proud to continue to provide high quality products that Australians can trust. Our treasured brands have a long legacy of caring for families and offering them peace of mind.

“Our consecutive appearances in the Reader’s Digest Trusted Brand list over the past eight years are testament to our commitment to produce reliable family favourites, across generations,” she says.

According to Reader’s Digest, trust is a badge of honour that needs to be carefully nurtured and protected, and Australians place their trust in brands with the following attributes:

  • Premium quality at an affordable price
  • Everlasting, reliable and cost-effective
  • A positive reputation
  • Business longevity

“This recognition gives us confidence that we are getting it right for Australian consumers  and continuing to meet their needs, which is something we are passionate about across all our brands,” concludes Ms Saitzyk.

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