Award-Winning International Marketing Agency Launches Down Under

Award-Winning International Marketing Agency Launches Down Under
SHARE
THIS



An international award-winning marketing and communications agency has announced its global expansion into the Australian market with an office opening in Perth.

Acorn Strategy is an independent agency founded in the Middle East by Australian expat, Kate Midttun (pictured above, left), with offices currently in Abu Dhabi and Dubai.

Renowned for its strategy-led approach, Acorn specialises in unravelling the complexities of the market and competition to create integrated marketing strategies and plans that optimise business growth and performance.

Specialising in tourism, hospitality and healthcare markets, Acorn’s past and present client list includes Hilton Worldwide, Viceroy Hotels & Resorts, Movenpick Hotels & Resorts, wagamama, Premier Inn, Cleveland Clinic, and Grand Millennium.

Midttun said Acorn’s proven academic approach to marketing strategy development that will stand the agency and future clients apart in the Australian market.

“We are extremely proud of Acorn’s award-winning strategy model and our team of implementation experts,” she said.

“We have developed over 87 unique and tailored strategies for a wide range of SMEs to global brands, optimising our clients’ growth.

“Ensuring that marketing investments are working as hard as possible to achieve strategic and measurable results is at the heart of everything we do, and we can’t wait to introduce this proven approach to Australian businesses.”

Acorn’s Australian division will be led by longstanding employee and Perth native Annabel Amann (pictured above, right), who will take on an expanded role as general manager and head of marketing communications.

Amann has over 15 years’ experience in the marketing and communications industry, working locally in Australia and abroad for a wide range of boutique to major international brands.

“I’m absolutely thrilled to be growing the Acorn Strategy brand globally, starting with our homeland of Australia where we have extensive local experience and knowledge,” she said.

“Acorn’s core offering in Australia will be to deliver market analysis and insights, strategy-value development and implementation services across PR, social media and marketing.

“In line with our core field experience, we will specialise in destinations and hotels, healthcare, real estate, and food and beverage.

Acorn currently features 16 senior team members who have been cherry-picked from around the world, with additional hires expected throughout 2018 as the Australian market demands.

Please login with linkedin to comment

Acorn Strategy Annabel Amann

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]