The winners of the 37th annual AWARD Awards were announced last Friday in a celebration of the most outstanding creative communications work in the Asia Pacific region.
Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 32 gold pencils, and awarded a further 102 silver and 135 bronze awards.
The award for Agency of the Year was presented to Y&R New Zealand, which also took home the most gold pencils of the evening, scoring nine across PR, Direct Marketing, Digital, Creative Innovation, Promotion & Experiential, and Branded Entertainment & Content.
M&C Saatchi followed with five gold awards across Film & Video, Direct Marketing, Promotion & Experiential, Branded Entertainment & Content and Digital. GPY&R Brisbane/Melbourne won four gold pencils across Direct marketing, Digital, Promotion & Experiential and Creativity for Good, while Clemenger BBDO Wellington, Colenso BBDO and DDB New Zealand each received three.
One gold award was awarded to The Monkeys, FINCH, Leo Burnett Sydney, Clemenger BBDO Sydney and Ogilvy Beijing.
Network of the Year went to BBDO, Client of the Year was awarded to Burger King, and Production Company of the Year was presented to Revolver/Will O’Rourke for the second year in a row.
Best in Show was awarded to Y&R New Zealand for their McWhopper campaign for Burger King / Peace One Day.
Recognising the most prolific of entrants, Creative of the Year was awarded to Simon Vicars, Colenso BBDO for a second time – an award that considers those being credited across the most individual campaigns that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).
Wilf Sweetland, Chairman of AWARD, said: “Congratulations to our long list of winners and finalists! For the second year running, 32 gold pencils have been awarded – a figure which bears testament to the outstanding level of talent in the Asia Pacific region. This is an exciting year for the AWARD Awards as we join forces with Semi Permanent festival of creativity and design for the first time, and we are delighted to be sharing such an impressive showcase of creative work from our industry.”
The 37th AWARD Awards Chairs include: Chair of Creative Innovation, Integrated Campaign, Market Disruption & Product/Service Development and Creativity for Good, Damon Stapleton (DDB), Chair of Direct Marketing, Guy Roberts (Saatchi & Saatchi), Chair of Craft in Advertising – Film, David Ponce de Leon (Ogilvy), Chair of Film & Video, Cam Blackley (BMF), Chair of Craft in Advertising – Print/Typography/Illustration, Christy Peacock (Whybin\TBWA), Chair of Print and Poster & Outdoor, Vince Lagana (Leo Burnett), Chair of Radio, Richard Muntz (J. Walter Thompson/Bluehive), Chair of Digital and Craft in Advertising – Digital, Simon Bagnasco (DDB), Chair of Design, Linda Jukic (Hulsbosch), Chair of Branded Entertainment & Content, Rebecca Carrasco (Facebook) and Chair of Promotion & Experiential and PR, Tara Ford (Whybin\TBWA).
This year again AWARD highlighted the top 5 Agencies, Clients, Production Companies, and Network of the Year:
Agency of the Year – Top 5
- Y&R New Zealand
- Colenso BBDO
- M&C Saatchi Sydney
- Leo Burnett Sydney
- Leo Burnett Melbourne
Production Company of the Year – Top 5
- Revolver/Will O’Rourke
- Goodoil Films
- FINCH
- Flying Fish
- The Sweet Shop
Client of the Year – Top 5
- Burger King
- Mars Australia and New Zealand
- Blue Ball Foundation
- Wellington Zoo Trust
- WWF – Australia
Network of the Year – Top 5
- BBDO
- Y&R
- Leo Burnett
4) DDB
5) M&C Saatchi
Creative of the Year
Simon Vicars
Agency: Colenso BBDO
Best in Show
Title: McWhopper
Agency: Y&R New Zealand
Client: Burger King / Peace One Day
Gold Winners
Category: Film and Video
Subcategory: Television Commercial, Individual – Over 30 seconds
Title: Richie’s BBQ
Agency: The Monkeys
Client: Meat & Livestock Australia
Category: Film and Video
Subcategory: Television Commercial, Individual – Over 30 seconds
Title: Deng Adut
Company: FINCH
Client: Western Sydney University
Category: Film and Video
Subcategory: Charity, Individual. Any Length
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation
Category: Integrated Campaign
Subcategory: Integrated Campaign
Title: Brewtroleum
Company: Colenso BBDO
Client: DB Breweries
Category: Poster and Outdoor
Subcategory: Interactive and/or Moving Outdoor, Individual
Title: Unforgotten Soldiers
Company: DDB Group New Zealand
Client: SKY TV – History Channel
Category: PR
Subcategory: Best Integrated Campaign Led by PR
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
Category: Radio
Subcategory: Production In Radio, Individual
Title: Meet the Locals – Meet the Alligators
Company: Clemenger BBDO Wellington
Client: Wellington Zoo Trust
Category: Radio
Subcategory: Production In Radio, Individual
Title: Meet the Locals – Meet the Bears
Company: Clemenger BBDO Wellington
Client: Wellington Zoo Trust
Category: Radio
Subcategory: Production In Radio, Individual
Title: Meet the Locals – Meet the Fire Ants
Company: Clemenger BBDO Wellington
Client: Wellington Zoo Trust
Category: Direct Marketing
Subcategory: Direct Response Advertising, Individual
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
Category: Direct Marketing
Subcategory: Direct Response Advertising, Individual
Title: Reverse April Fools’
Company: DDB Group New Zealand
Client: BMW
Category: Direct Marketing
Subcategory: Charity, Individual
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation
Category: Direct Marketing
Subcategory: Charity, Individual
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia
Category: Direct Marketing
Subcategory: Integrated Solutions
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
Category: Direct Marketing
Subcategory: Digital Direct Response, Individual
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
Category: Design
Subcategory: Integrated Design
Title: Just
Company: Leo Burnett Sydney
Client: WWF – Australia
Category: Design
Subcategory: Innovative Typography, Individual
Title: The Underwater Billboard
Company: Clemenger BBDO Sydney
Client: Keep Australia Fishing
Category: Digital
Subcategory: Digital Campaign – Business to Consumer
Title: Great Chinese Names for Great Britain
Company: Ogilvy Beijing
Client: Visit Britain
Category: Digital
Subcategory: Digital Campaign – Business to Business
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
Category: Digital
Subcategory: Mobile – Other
Title: PEDIGREE Found
Company: Colenso BBDO
Client: MARS
Category: Digital
Subcategory: Online Film – Charity
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation
Category: Digital
Subcategory: Social Media, Charity
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia
Category: Creative Innovation
Subcategory: Conceptual Innovation
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
Category: Promotion and Experiential
Subcategory: Best use of Experiential Marketing in a Promotional Campaign
Title: Brewtroleum
Company: Colenso BBDO
Client: DB Breweries
Category: Promotion and Experiential
Subcategory: Best New Product Launch and Re-Launch or Multi-Product Promotion at Retail
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
Category: Promotion and Experiential
Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia
Category: Promotion and Experiential
Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation
Category: Branded Entertainment & Content
Subcategory: Use Generated
Title: McWhopper
Company: Y&R New Zealand
Client: Burger King / Peace One Day
Category: Branded Entertainment & Content
Subcategory: Charity
Title: Living Memories
Company: Y&R New Zealand
Client: Brake
Category: Branded Entertainment & Content
Subcategory: Entertainment – Charity
Title: Game of Balls
Company: M&C Saatchi
Client: Blue Ball Foundation
Category: Branded Entertainment & Content
Subcategory: Experiential – Installation
Title: Unforgotten Soldiers
Company: DDB Group New Zealand
Client: SKY TV – History Channel
Category: Creativity for Good
Subcategory: Advertising & Marketing Communications
Title: Melanoma Likes Me
Company: GPY&R Brisbane/Melbourne
Client: Melanoma Patients Australia
