Marijke Spain, one of the AWARD School’s top 10 Grads from the class of 2014, discusses the resilience and persistence required to make it through the relentless rounds of briefs
I was warned about Award school. In hindsight, it was exactly what I expected – hard work. The only surprise was that did better than I expected.
I was warned by many it was very difficult to get in. But I knew this was the right path, so I put that little extra into my application – and to my surprise, “accepted”.
Then I was warned that that was the easy bit, what lies ahead was harder. So I upped my game again, determination at a max. I’ve got this. Just when you think brief four is getting hairy – try brief eight or nine. Not only are they getting harder, but you now have all 10 briefs piled onto your workload at once. I thought I would be engulfed by my creative rut, many a time.
I pushed on.
It was so inspiring, to hear from amazing creatives who had worked all around the world – to be reminded of the value of ‘ideas’ and how they can change things for the better, make a real difference.
Then I’d done it, finally relief. Book submitted. Despite the usual hint of “oh but I could have changed that bit” or “was the other idea better?” left lingering in my mind. However, overall a feeling of great accomplishment and learning, a privilege to have experienced.
I was warned the judging was tough.
Along came graduation night. I was just excited to see others work, the best of the best. Some work I liked, others I didn’t – but as we all know it’s a very subjective industry, that’s expected. Then I saw I had one piece of work up – I felt satisfied at that, proud. Then wait, another, another and another – wow I have more here than I thought I would. Then announced in the Top 10. Speechless, but stoked.
What have I learnt? To have more confidence in my ability – as it turns out, I’ve got real potential here. I’ve always known I thrive under pressure and given the chance, I step up to challenges rather than shy away. Ideas are very powerful, and I love the thought of being in this industry for a long time. I’m so inspired by the possibilities, and eager to make a difference.
A big thanks to my legend tutors: Droga5 art director Tommy Cehak, Droga5 copywriter Gavin Chimes, and The Monkeys copywriter Henry Kember.
Learning more from talented people like you is what I look forward to most.
Now I am warned that Award is nothing compared to the real world. However this doesn’t daunt me. I’m ready. I’m excited. I’m inspired. I’ve got a few years agency experience under my belt, plenty to offer and more to learn – bring it on!
Keen to see more of the top 10? Check out their winning work in our photo gallery: ‘AWARD School Grads: Creatives Of Tomorrow Up Close Today’.
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]