Born of a research and brand planning background we specialise in insight driven strategy in key areas: 1) Destinational Marketing: Brand & communication strategy for developing destination brands. Key experience: Tourism Victoria, Brand Melbourne, Daylesford, Yarra Valley, Gippsland, The High Country. Great Ocean Road. 2) Marketing to Women: New product launch, brand positioning and strategy, communication planning. Key experience: Cadbury, Kraft, Nestle Peters, Nike, L'Oreal. 3) Sport & leisure marketing 4) Freelance Strategic Planning : Advertising and Marketing. Recent Client Portfolio: Publicis Mojo, Naked, Fresh Brand, DDB Specialties: Brand Positioning & Strategy. Qualitative research. Communication Strategy . Consumer segmentation & profiling.