Murray is a Executive Creative Director with a highly developed understanding of Integrated Strategy and Channel Planning. He's a Brand Experience Designer and Ideas Architect with global experience, having led agencies in Amsterdam, Hamburg and Detroit and Melbourne. He's worked on some of the world's leading brands including Mercedes-Benz, Fiat Chrysler and Coca-Cola.
Murray believes that Earned Media is the most valuable space for today's brands, and that everything they do in the Paid and Owned space should be engineered to maximise this. So his Organising Ideas capture imaginations, align business ambitions with brand purpose, and drive consumers through the purchase funnel.
Murray's fiercely creative for the sake of conversion.