Michael is a highly experienced business and marketing executive having held senior leadership positions in a number of organisations, most notably in the advertising industry and at Myer Grace Bros. Having helped steer one of this country’s most highly credentialed independently owned advertising agencies through its most successful era, achieving B&T’s Agency of the Year and 12 consecutive years of profit, Michael has spent the last 2 years being at the forefront of a technical and consumer revolution, that is, the paradigm shift towards mobile. As a founding director and shareholder of bhive GROUP, Michael is a driving force behind one of the first communication firms in Australia to fully appreciate the paradigm shift in the role of mobile (smart phone and tablet) in customer engagement. bhive GROUP is helping such clients as Bendigo Bank, Monash University, Victoria Police and the Federal Government's better engage with it's customers and stakeholders using the mobile channel.