Australians have taken to social media to express their sentiments towards this year’s Melbourne Cup. With Twitter set to live stream the races, Adrian Mottershead, Market Leader ANZ at social media software company Spredfast, dives into the hot topics surrounding the race.
Some key findings are:
> There have already been 20,508 tweets shared about the upcoming race
> The top three horses who are most talked about are
- 1. Jameka
- 2. Almandin
- 3. Hartnell
> The top topics are:
- 1. Tickets
- 2. Melbourne Cup Festival
- 3. Fashion
Leading up to the race, there’s almost as many tweets this year as last year.
- 2015 Conversation volume: 20,999
- 2016 Conversation volume: 20,508
- Change: minus two per cent
- Sentiment surrounding the cup this year
- 16 per cent Positive
- 75 per cent Neutral
- Nine per cent Negative
- The most popular horses on Twitter right now:
- Jameka
- Almandin
- Hartnell
- Qewy
- Curren Mirotic
- Wicklow Brave
- Big Orange
- Grand Marshal
- Heartbreak City
- Real Love
- Gallante
- Grey Lion
- Bondi Beach
- Assign
- Oceanographer
- Sir John Hawkwood
- Almoonqith
- Who Shot Thebarman
- Our Ivanhowe
- Pentathlon
- Tally
- Excess Knowledge
- Exospheric
- De Little Engine
- Beautiful Romance
- Tom Melbourne
- Secret Number
- The most popular associated terms:
Topics:
- Tickets
- Melbourne Cup Carnival
- Fashion
- Boycotting CUB
- Caufield Cup
Hashtags:
- #melbournecup
- #springracing
- #horseracing
- #melbourne
- #coxplate
- #news
- #australia
- horse racing
- #ticket
- #melbcupcarnival
Through this social media analysis, it is evident that Australians are still excited for this year’s Melbourne Cup and have already taken to Twitter to place their bets on the most popular horses.
