How Are Australians Reacting To The Ban Lift On Greyhound Racing?

How Are Australians Reacting To The Ban Lift On Greyhound Racing?
SHARE
THIS



New South Wales Premier Mike Baird announced his decision to lift the ban on Greyhound racing last week and said the majority of the community wants the Greyhound industry to have a second chance. But what does social media say? Spredfast’s market director ANZ Adrian Mottershead, explores.

Since the introduction of the ban decision in July 2016, this has been a hot topic on social media with many Australians taking to Twitter to denounce or approve the new decision.

Spredfast, a social media software company monitoring what is happening on social media platforms around the word, has closely watched the reactions on Twitter in Australia.

Some keys findings were:

  • 43 per cent of Australian have reacted negatively to this announcement compared to 24 per cent positively.
  • 12,000 tweets have been shared on the topic in the first 48 hours of the announcement.
  • The main topics were #backtheban, #livebaiting and Animal Welfare

Sentiment towards the change

The top 14 terms associated with the news are:

  1. #grehoundracing
  2. #backtheban
  3. #greyhound
  4. #gnswpol
  5. #auspol
  6. #mikebaird
  7. #livebaiting
  8. #breaking
  9. animal welfare
  10. #stopgreyhoundtorture
  11. animal cruelty
  12. #9news
  13. #bangreyhoundracing

Spredfast’s market director ANZ Adrian Mottershead said “The spike in negative sentiment speaks for itself. Looking at the top 14 terms associated with this news, they are all strongly opposed to the change.  It’s clear that many Australians are deeply unhappy with the change in policy and the reinstatement of Greyhound racing.”

The conversation has been most germane to the ban reversal itself and why it was initiated in the first place. When the ban was announced in July 2016, the sentiment was largely positive (35 per cent).

Volume of mentions

Now, Australia’s response is quite negative, with more shared content about the hypocrisy reversal and continued abuse by trainers.

The top five most-shared tweets, all strongly opposed to the reversal of the ban. Three of the top five tweets come from Aminals Australia:

  1. John Johnson

  1. Animals Australia

  1. Animals Australia

  1. Animals Australia

  1. Protect Wildlife

Through the analysis of Australians on social media, it is evident that the majority are against the ban lift and demand for its reinstatement.

Please login with linkedin to comment

mike baird Social Media Spredfast

Latest News

London, UK - July 30, 2018: The buttons of the photo app Instagram, surrounded by WhatsApp, Facebook, Messages and other apps on the screen of an iPhone.
  • Technology

Instagram Accidentally Blocks Olympic Gold Medalist From Her Account

Winning a gold medal at the Olympics is pretty glorious (we imagine), but it’s not quite as special as sharing an Instagram post about the win. So take a moment to feel for Jamaican sprinter Elaine Thompson-Herah, who was unceremoniously dumped from her Instagram account this week after she won two gold medals. Shortly after […]

by B&T Magazine

B&T Magazine
Louis Vuitton Goes Digital For 200th Birthday, Launching A Video Game And NFTs
  • Technology

Louis Vuitton Goes Digital For 200th Birthday, Launching A Video Game And NFTs

Even as it celebrates its 200th birthday, legendary fashion brand Louis Vuitton is showing it still has some new tricks. August 4 marks the 200th birthday of French fashion designer Louis Vuitton. And while Mr Vuitton sadly passed away in 1892, as we know, the company he created lives on today as one of the […]

by B&T Magazine

B&T Magazine
Rihanna Has Officially Become A Billionaire: But How?
  • Media

Rihanna Has Officially Become A Billionaire: But How?

Musician, Rihanna, has officially become a billionaire and card payment provider, Dojo thinks it knows how.  Earlier this week, Forbes, reported that Rihanna is now worth $1.7 billion, making the 33-year-old the world’s richest musician.  Rihanna’s net worth doesn’t just come from her music career, sadly, smashes like Umbrella and Disturbia aren’t enough to get you into […]

Wednesday TV Wrap: Tokyo Back On Top With 1.7 Million Viewers
  • Media

Wednesday TV Wrap: Tokyo Back On Top With 1.7 Million Viewers

Last night’s night games (try saying that three times quickly) peaked at 1,791,000 viewers – just shy of the 1.8 million mark, but impressive none the less. The Wednesday games had some big moves for Australia: Peter Bol, our first contestant in the men’s 800m in 50 years, had an incredible run (literally), nabbing fourth, […]

by B&T Magazine

B&T Magazine
YouTube Suspending Sky News Is “The Most Extreme Cancellation Of Free Speech Imaginable”, Says Sharri Markson
  • Media
  • Technology

YouTube Suspending Sky News Is “The Most Extreme Cancellation Of Free Speech Imaginable”, Says Sharri Markson

News Corp journalist Sharri Markson has lashed out over Google’s decision to suspend the Sky News YouTube account for seven days, labelling it a violation of free speech. Speaking on Fox News show Tucker Carlson Tonight, Markson discussed the ban. “Sky News, the entire news network in Australia, has been censored by YouTube for an entire […]

by B&T Magazine

B&T Magazine
Female COVID-19 Heroes Have Been Made Into Barbies
  • Marketing
  • Media

Female COVID-19 Heroes Have Been Made Into Barbies

Barbie has released a range of COVID-19’s female heroes, celebrating the women that have helped the world during the pandemic. In recent years Mattel has moved away from just immortalising Barbie and her slew of glamorous celebrity friends. Could we ever forget Cher Barbie? Seemingly, in an attempt for the toymaker to become ‘woke’, it […]

THE EDGE Welcomes New General Manager Emily Copeland
  • Media

THE EDGE Welcomes New General Manager Emily Copeland

Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]

Sustainability 101 With Brianne West, CEO Of Plastic-Free, Eco-Focused Beauty Brand Ethique
  • Marketing

Sustainability 101 With Brianne West, CEO Of Plastic-Free, Eco-Focused Beauty Brand Ethique

Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption?    BW: […]

by B&T Magazine

B&T Magazine
Cities connected with lines on a blue globe.
  • Technology

Blis Unveils New Interactive Dashboard That Tracks Consumer Movement In Australia

Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]

Australian Seniors Releases ‘Dare To Date’, Second Series Of ‘Life’s Booming’ Podcast
  • Media

Australian Seniors Releases ‘Dare To Date’, Second Series Of ‘Life’s Booming’ Podcast

Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date.  Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]

The Power Of Centralised Expenses For Your Agency
  • Marketing
  • Partner Content

The Power Of Centralised Expenses For Your Agency

The evolution of app technology has radically changed the way that marketing and advertising agencies work. Tech is king, with the average business now using 88 apps per customer according to research from the identity platform, Okta. So if your agency is running a software app stack, why are you not managing your agency expenses […]

Partner Content

by B&T Magazine

B&T Magazine
Zenith Brisbane Announces Two New Appointments To Digital Team
  • Media

Zenith Brisbane Announces Two New Appointments To Digital Team

Zenith Brisbane has announced two newly-created digital roles, with Stephanie Plunkett (pictured below) joining as digital director and Louise Marks (main photo) as senior digital manager. Plunkett will work in partnership with performance director, Carla Whitehouse, leading Zenith Brisbane’s digital product. Her responsibilities will include driving strategic solutions to deliver marketing-led growth for clients, digital […]

VERSA Announces Two Senior Appointments As Demand For Conversational AI Gains Further Traction
  • Marketing

VERSA Announces Two Senior Appointments As Demand For Conversational AI Gains Further Traction

World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]

Patrick Rutkowski Joins Banter
  • Marketing

Patrick Rutkowski Joins Banter

Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]

Mike Wilson Steps Down As Chairman Of Havas Media Group ANZ
  • Media

Mike Wilson Steps Down As Chairman Of Havas Media Group ANZ

Havas Media Group Australia and New Zealand chairman Mike Wilson will step down after eight years with the agency at the end of August. Wilson will continue to act as a consultant to the business on key projects. Wilson launched Havas Media Australia as founding CEO in 2013, before stepping into the newly-created role of […]

person using mobile application on smartphone, abstract close up of hands
  • Technology

Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC

Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]

Hootsuite Acquires Conversational AI Platform Heyday
  • Technology

Hootsuite Acquires Conversational AI Platform Heyday

Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]

Officeworks Partners With Canva
  • Campaigns

Officeworks Partners With Canva

B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?

PRIA Announces National Conference
  • Marketing

PRIA Announces National Conference

Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
  • Technology

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program

Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]

Hivestack Appointments Ichiro Jinnai As President, Japan
  • Advertising

Hivestack Appointments Ichiro Jinnai As President, Japan

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]