Australian Journal Of Pharmacy Broadcasts Industry Event Via Facebook Live

Australian Journal Of Pharmacy Broadcasts Industry Event Via Facebook Live
SHARE
THIS



The Australian Journal of Pharmacy (AJP) has provided its readers-come-viewers with wall-to-wall broadcast coverage from Australia’s largest Pharmacy event on Facebook Live.

The project focused on delivering breaking news to pharmacists around the country, and included keynote addresses from the Health Minister and Shadow Health Minister, along with industry updates and discussions, from the Australian Pharmacy Professional (APP) Conference & Trade Exhibition.

The Facebook Live videos, sponsored by GSK, also provided readers with access to exclusive interviews with pharmacist celebrities, thought leaders and more widely recognised Australian celebrities, including media personalities Adam Spencer and James O’Loghlin.

AJP CEO David Weston said: “This is the beginning of a new phase for the AJP. We really wanted to be seen by our readers not just as a print publication or an online publication, but active across all media including social media.”

Publishing over 50 videos across the three-day event – many of them via Facebook Live – meant the AJP was able to capitalise on the excitement of the conference during the conference, creating an unprecedented buzz of social media activity for a B2B event.

Mike McKenzie, creative director of Streamz – the company which directed the AJP Live videos across the APP conference, said the journal’s objective this year was to use existing technologies in a way that would bring an immediacy to event activities during the week.

“By incorporating Facebook Live into the workflow, we were able to cover APP 2017’s breaking news while it was actually breaking,” he said.

Jon Simmons, co-founder of Pacific Content – the company which produced the event – said: “We think of it like micro-television. The AJP Live project proves you can deliver a huge amount of information to an audience in a short time and not have to sacrifice on production values. No one else is doing it that way.”

AJP editor Chris Brooker said the journal understands that in order to maintain relevance to the evolving demographics of their audience, they must push further into the digital space.

“Without this commitment to innovation, publications will perish,” he said.

Please login with linkedin to comment

AJP Australian Journal of Pharmacy Australian Pharmacy Professional Conference & Trade Exhibition Facebook Live

Latest News

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]

The One Centre Launches Real Estate Agency Pello
  • Marketing

The One Centre Launches Real Estate Agency Pello

The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency. The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. […]

Fiverr And Selina Join Forces To Help Young Workers Always On The Move
  • Marketing
  • Technology

Fiverr And Selina Join Forces To Help Young Workers Always On The Move

Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at […]

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit
  • Campaigns
  • Media

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit

Broadsheet Media has partnered with Campari Group’s The Glen Grant Single Malt Whisky to bring a photography exhibition, Unhurried By Nature, to Melbournians this week. Unhurried by Nature is a collaboration between Broadsheet and The Glen Grant Single Malt Whisky, where four Australian photographers will present images that document nature in their unique styles. The […]

Shopper Impact Launches Bringing Synchronised Campaigns To OOH
  • Advertising

Shopper Impact Launches Bringing Synchronised Campaigns To OOH

Australian out-of-home business Shopper has launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be […]

Modern payment technologies helping the retail industry unlock revenue
  • Opinion
  • Technology

Modern payment technologies helping the retail industry unlock revenue

In this opinion piece, Hayley Fisher (pictured), AUNZ country manager, Adyen describes some of the key ways the retail sector is driving sales despite global financial issues, including new payment technologies and methods. The rising cost of living might have Australians carefully tracking their spending and rethinking their lifestyle habits, but it’s yet to rear […]

Opinion

by B&T Magazine

B&T Magazine