Australian Journal Of Pharmacy Broadcasts Industry Event Via Facebook Live

Australian Journal Of Pharmacy Broadcasts Industry Event Via Facebook Live
SHARE
THIS



The Australian Journal of Pharmacy (AJP) has provided its readers-come-viewers with wall-to-wall broadcast coverage from Australia’s largest Pharmacy event on Facebook Live.

The project focused on delivering breaking news to pharmacists around the country, and included keynote addresses from the Health Minister and Shadow Health Minister, along with industry updates and discussions, from the Australian Pharmacy Professional (APP) Conference & Trade Exhibition.

The Facebook Live videos, sponsored by GSK, also provided readers with access to exclusive interviews with pharmacist celebrities, thought leaders and more widely recognised Australian celebrities, including media personalities Adam Spencer and James O’Loghlin.

AJP CEO David Weston said: “This is the beginning of a new phase for the AJP. We really wanted to be seen by our readers not just as a print publication or an online publication, but active across all media including social media.”

Publishing over 50 videos across the three-day event – many of them via Facebook Live – meant the AJP was able to capitalise on the excitement of the conference during the conference, creating an unprecedented buzz of social media activity for a B2B event.

Mike McKenzie, creative director of Streamz – the company which directed the AJP Live videos across the APP conference, said the journal’s objective this year was to use existing technologies in a way that would bring an immediacy to event activities during the week.

“By incorporating Facebook Live into the workflow, we were able to cover APP 2017’s breaking news while it was actually breaking,” he said.

Jon Simmons, co-founder of Pacific Content – the company which produced the event – said: “We think of it like micro-television. The AJP Live project proves you can deliver a huge amount of information to an audience in a short time and not have to sacrifice on production values. No one else is doing it that way.”

AJP editor Chris Brooker said the journal understands that in order to maintain relevance to the evolving demographics of their audience, they must push further into the digital space.

“Without this commitment to innovation, publications will perish,” he said.

Please login with linkedin to comment

AJP Australian Journal of Pharmacy Australian Pharmacy Professional Conference & Trade Exhibition Facebook Live

Latest News

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]