B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Australian Effie Awards Attract Nearly 200 Entries
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Australian Effie Awards Attract Nearly 200 Entries
FeaturedMedia

Australian Effie Awards Attract Nearly 200 Entries

Hayley Warwick
Published on: 1st June 2015 at 6:00 AM
Hayley Warwick
Share
2 Min Read
SHARE

The Australian Effie Awards continue to receive strong support, with 190 entries submitted this year by 60 agencies on behalf of 87 clients.

Effies Chair Anthony Freedman said: “The Effies continue to attract high volumes of support each year because they celebrate the ideas that really count – those that achieve real results for client businesses and can prove it. It’s a trend that sends a great message of confidence in the value we are delivering as an industry.”

Entries were submitted across 20 categories, including two new additions, Effective Advertiser of the Year, celebrating clients who champion effectiveness, and ‘PR-Led Ideas’, where PR was the primary driver of the result.

Freedman continued: “The new PR-Led Ideas category proved popular among both PR and creative agencies, demonstrating increasing integration of skills across agency disciplines. There will also be greater PR presence on the Effies jury this year to ensure a rounded perspective is being applied in the judging process.”

Entries will undergo the first round of judging on Wednesday 3rd June, with finalists announced on Wednesday 10th June. A second round will take place on Tuesday 14th July to determine the winners, with results announced at a presentation in Sydney on Thursday 3rd September.

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA). Other sponsors and supporters include B&T, Healthcare Communications, The Digital Edge, Trapdoor Productions and UNLtd.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Anne Markey, techniques
Share
By Hayley Warwick
ABOUT 2016 AWARD School - Top Ten I am a communications professional with almost six years experience delivering high profile B2B and B2C campaigns in London and Sydney. With experience in both agency and in-house roles, I have had the opportunity to work with a broad range of brands and organisations, from national not-for-profit organisations and charities, to major consumer and financial services brands.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?