The Australian Effie Awards continue to receive strong support, with 190 entries submitted this year by 60 agencies on behalf of 87 clients.

Effies Chair Anthony Freedman said: “The Effies continue to attract high volumes of support each year because they celebrate the ideas that really count – those that achieve real results for client businesses and can prove it. It’s a trend that sends a great message of confidence in the value we are delivering as an industry.”

Entries were submitted across 20 categories, including two new additions, Effective Advertiser of the Year, celebrating clients who champion effectiveness, and ‘PR-Led Ideas’, where PR was the primary driver of the result.

Freedman continued: “The new PR-Led Ideas category proved popular among both PR and creative agencies, demonstrating increasing integration of skills across agency disciplines. There will also be greater PR presence on the Effies jury this year to ensure a rounded perspective is being applied in the judging process.”

Entries will undergo the first round of judging on Wednesday 3rd June, with finalists announced on Wednesday 10th June. A second round will take place on Tuesday 14th July to determine the winners, with results announced at a presentation in Sydney on Thursday 3rd September.

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA). Other sponsors and supporters include B&T, Healthcare Communications, The Digital Edge, Trapdoor Productions and UNLtd.