Aussies win big at AME Awards
A number of Aussie agencies were recognised at the Asian Marketing and Effectiveness Awards last night in Singapore.
Clemenger BBDO were named digital strategy agency of the year as well as a gold for Tourism Victoria’s ‘Remote Control Tourist’.
Other campaigns the agency were recognised for were its work on NAB’s ‘Footy FM’, Australia Post’s ‘Video Stamp’ and Maltesers ‘'Baking a New Ritual Into Maltesers'.
Ogilvy Melbourne also took out a gold award for its Rhonda and Ketut campaign.
Ogilvy’s CEO, David Fox said while the campaign had received a range of awards, receiving an AME to recognise effectiveness was particularly rewarding.
“Not only did the Rhonda and Ketut campaign resonate with Australians from a creative perspective, but it was highly effective for our client too; something we aim to achieve in all our work,” he said.
AAMI’s Richard Riboni congratulated Ogilvy on the win: “The challenge we faced as a brand was complex; the insurance category is highly developed and competitive but it is also static. We needed to find a way to capture attention in a way that was both memorable and effective.”
Isobar Australia nabbed a bronze for its work on David Jones’ ‘David Jones Denim’ in the Digital Strategy – Other Consumer Products category.
Reprise Media in Australia saw recognition for ‘Fighting the right fight in flights’ for Cathay Pacific, and DDB Sydney snatched up a silver for its ‘Track my Maccas’ work for McDonald’s Australia.
Other Aussie companies who were recognised at the awards were CPA Australia, McCann Melbourne and Ogilvy Australia.
Check out a full list of the winners here.
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