Aussies Move To Online When It Comes To Christmas Shopping: Yahoo7

Aussies Move To Online When It Comes To Christmas Shopping: Yahoo7

Online is surpassing real-world experiences, especially at Christmas time, new research from Yahoo7 has revealed.

The 7 Christmas Insights report highlights key Christmas shopping trends and behaviours of Australian consumers online, to provide marketers with an enhanced understanding into reaching their consumers this holiday season.

According to the research, Australians have reached a tipping point, with more people opting to hunt online in order to avoid tackling shopping centres. Some 39 per cent of those surveyed even admitted they were stressed about dealing with crowds when Christmas shopping, while a third were worried about finding the time to shop.

The research also found that more than half of all Australians have already started their Christmas shopping but 62 per cent of Australians are not sure about what to buy our loved ones. Despite this, what is clear is that parents will be the most impressed come Christmas Day with respondents more likely to buy something special for their parents, followed by partners and siblings.

Peter Hammer, head of data and insights at Yahoo7 commented, “Our insights assist marketers and advertisers plan and adapt their strategies to effectively reach different audiences. In particular, with more Australians revealed to be doing their Christmas shopping online this year, it suggests that used effectively, online advertising stands to be more valuable this Christmas compared to previous years.”

The most popular gift ideas this year have been revealed to be experiences, electronics, home appliances and clothing, while 46 per cent of respondents noted they will purchase a charitable gift this year. Toys, jewellery, travel and cosmetics also rated highly on the list.

The 7 Christmas Insights research is part of Yahoo7’s new Insights Series, aiming to provide advertisers with a greater understanding of the behaviour of their target consumers.




Please login with linkedin to comment

EMMA data Pepsi MAX rock paper scissors lizard spock

Latest News

Nine, Seven And News Corp Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Nine, Seven And News Corp Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets Meta said it will not enter negotiations to extend a deal to pay with Australian media companies for the news that appears on its platform. Michael […]

Seattle, USA - Jul 24, 2022: The South Lake Union Google Headquarter entrance at sunset.
  • Media

‘Nothing’s Changed’ – Google Will Continue To Pay For News 

Google’s position on funding Aussie journalism hasn’t changed as Meta reveals it plans to walk from future news content deals. Google has confirmed that it will not abandon news content deals with publishers, and has even been renegotiating ones that have nearly expired. Today, Meta said it will not enter negotiations to extend content deals […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]