Aussie Sporting Legends Urge Men To “Shake It” In New Ad Via The Proverbials

Aussie Sporting Legends Urge Men To “Shake It” In New Ad Via The Proverbials
Brian Daly
By Brian Daly
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Former Test cricketer Merv Hughes, ex-AFL coach Paul Roos and former NRL player Adam MacDougall have teamed up in a cheeky new TVC to promote a new weight loss shake brand for men.

The TVC features the three sporting legends getting together in a bar, where Roos reveals the secret to his good health is “shaking it” twice a day – a reference to The Man Shake brand.

MacDougall, who formulated The Man Shake, said the campaign highlights that you don’t need to be an elite sportsperson to get the benefits from a protein shake, and was also created to address the growing obesity issue in Australia.

“It’s a pretty serious issue,” he said. “But we wanted to use a bit of humour to cut through and show blokes that they can lose the beer gut without losing all the beers.”

Brian Daly, writer and director from The Proverbials, said: “It’s a pretty easy way to lose weight. All you have to do is grab your package and give it a shake a couple of times a day.

“Any bloke can do that. And that’s where the idea for the spot came from. The guys played it up beautifully.”

CREDITS

Creative: The Proverbials

Writer/director: Brian Daly

DOP: Carey Harris

Editor: Shaun Flaherty

Post house: The Missing Link Productions

Composer: Brian Daly

Music house: The Proverbials

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Adam Macdougall brian crisp Merv Hughes Paul Roos The Man Shake

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